Social media has become an important and essential part of our everyday life. Even amid the ongoing events and the COVID-19 pandemic, social media use is getting an obvious increase. It is either people staying at home and entertaining themselves, working remotely, or studying online. One way or another you will have to use social …
It is a vital key to know how to communicate with your target audience. As a marketer, it is significant to know how to reach your target audience and to engage with them to achieve your marketing goals. With more than 2 billion users of social media worldwide, social media can provide your company with …
It’s the time to keep your eyes and ears all open! Rival IQ has released its Social Media Benchmarks Report of 2020… During this new phase of marketing; “competitive analysis”, Every marketer should be keen on knowing his competitors in order to understand their strengths and weak points in relation to his business which helps …
Crisis communication tends to be a big problem for all brands. Regardless of the crisis itself, the way brands respond to impossible situations has always been a struggle, with no clear recipe for success. Due to the COVID-19 pandemic, there is an impact on all industries, some business struggle, unlike other businesses that are flourishing! …
There are many online channels to create a brand identity. Instagram has proven to be an essential and effective marketing tool for businesses that are looking to widen their presence and increase their engagement with the audience. With over 1 billion monthly active users, $25 million business accounts, and a projected $14 billion revenue, you …
Using Emojis has become a cultural phenomenon. It has become an essential part of life as we use it to express how we feel whether it is a negative or positive emotion. As we look to the future, emojis will play the main role in advancing communication to create a more connected world. Let’s take …
Rival IQ analyzed over 29,000 Instagram stories and over 145k frames posted between June-October 2019 to bring you Instagram Benchmarks insights for your 2020 social marketing strategy. The Instagram Benchmarks Report answeres there questions: How do you find your Instagram benchmarks stats? How frequently should you be posting Stories? Should you be posting videos, images, …
AdStage has, finally, released its Paid Media Benchmark Report Q3 2019. This is the inaugural report in a quarterly series aimed at benchmarking the key metrics across all social media advertising channels. This edition of the social media benchmarks report contains key data from over 7.3 billion impressions and almost 80 million clicks powered by …
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