Affiliate marketing is a form of online advertising with a different payment method that is triggered by an outcome (e.g. a user-initiated action such as a purchase). In affiliate marketing, users will typically click an ad and be re-directed to the advertiser’s site to complete the transaction. This is followed by a fee is paid …
Reading online reviews has become a key step in any purchasing journey; as feedback & comments lifted by other shoppers help people to make informed and confident purchases. That makes 66% of consumer surveyed said that reading reviews, is their first port of call to help make a decision. Read the below and recognize the …
Online video consumption is rising year over year, especially that the video views are increasing with the growth of video calls, online gaming and live broadcasts, besides the VR (virtual reality) which is currently the fastest growing form of video traffic. Take a sneak peek of the top line findings of the market & consumers and gain an …
Twitter UK has 13 million active users, a number that’s still growing. This might demonstrate the power of Twitter, but the real and greatest power is held by Twitter’s influential profiles. Every month, Sotrender analyze 20+ industries to show who really rocks on Twitter in the UK. It’s time to see who took the lead …
Government institutions have access to more digital tools than ever, and it’s important to monitor how they’re being used and their impact on government objectives. Capture the latest trends in using digital communications in the public sector in 2017: 41% of respondents reported that their primary goal for 2017 is to increase engagement with their …
There is a continuing shift to online of basics purchases like underwear and casual wear. There is also great progress in omnichannel nature of apparel retailing. In the UK, 55% of Gen Z spend their own money on clothes and nearly one-quarter of UK sales in apparel and accessories now being made online. Find out …
Smartphone plays an essential role in digital commerce; 65% of consumers in the UK using their phone to order food or purchase non-essential items. More than 1 in 5 do so on a weekly basis. Find out how mobile devices are impacting the retail shopping experience for both consumers and high street brands: 98% of …
In the 7th annual content marketing survey, you’ll find that 87% of UK marketers surveyed use content marketing. Read the below and gain insights into the UK content marketing strategy, factors influence its success, types of prioritizing its’ activities, marketers’ attitudes about content creation: 74% of UK marketers surveyed have small content marketing teams serving the …
COPYRIGHTS DIGITAL MARKETING COMMUNITY 2019
