ICT sector in the KSA witnessing a slight increase in the number of fixed telephone lines subscription during the first quarter of 2017. It increased only by 9% due to the hard competition with the mobile services in prices and variety of offerings. On the other hand, internet penetration stays stable at the same rate without any increase. …
US internet users attitudes and usage habits towards the Apps are changed year over year, especially for the ages between 18 & 44 years. Take a deep look at the US mobile Apps insight: Smartphone Apps acquired half of the spent time on digital media, followed by 34% spent on the desktop. Users aged from 18 …
Millennials are the nation’s largest living generation in North America nowadays, but the newcomer’s Gen Z expected to take over 40% of consumers by 2020. To gain deeper insights into the similarities and differences between Gen Z and Millennials, how they engage with brands, their shopping habits, their brand loyalty and their attitudes towards loyalty programs, …
Over the last years, marketers have adapted to the boom of technology and the appearance of new various marketing channels, while considering how different generations of consumers are responding to these changes, from research to purchase and buying habits. Check out some of the factors that influence the purchasing decisions for Centennials: Gen Z, Millennials, …
From cars to cappuccinos, Facebook is one of the few advertising platforms where a wide swath of company verticals can thrive with more than 4 million advertisers Read the below and learn more about how Facebook users engage with ads, brands, retailers, and products on Facebook. Users Who Click on Facebook Ads: Users who click on …
The fourth quarter of 2016 came to present new indicators into the telecom sector in Oman. Fixed-line subscribers reached a total of 465,721 subscribers, while mobile subscribers increased by 1.18% to reach a total of 6,866,260 subscribers with a constant penetration rate (151%). Fixed Telephone Service: There is a decline in both fixed postpaid & prepaid …
Gen Z, born from 1995 to 2012, are the first generation to have never spent a single day without the internet, cell phone or computer. For marketers, Gen Z holds a great deal of potential. Check out everything you need to know about Gen Z in below and how brands can reach them. Recognize their online …
Video gaming has become increasingly popular. 65% of US households are home to at least one person who plays 3 or more hours of video games a week. Read the below and keep up with computer and video game trends in 2017: 67% of US households own a device that is used to play video …
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