84% of Australians access the internet daily especially among those under the 30s, and almost 8 in 10 Australians (79%) are now on social media, which is up 10 points on last year. Read the below and find out more about how Australians are using social media in 2017: Device Ownership The average number of …
Instagram is where fashion industry pros live, collaborate, and grow relationships. It’s a place to build brands from a visual standpoint. That led 72% of Instagram users to make a fashion/beauty related purchase after seeing the product on this platform. Below are the topline findings of how Instagram influences style and fashion decisions: 81% of …
The digital payment landscape in India is undergoing a massive transformation. This returns mainly to the ease of doing payments and that reflected on 88% of respondents who prefer cashless payment over cash.with 48% using digital payment for more than 75% of their transactions. Learn more about the state of digital payments in India in …
There is a continuing shift to online of basics purchases like underwear and casual wear. There is also great progress in omnichannel nature of apparel retailing. In the UK, 55% of Gen Z spend their own money on clothes and nearly one-quarter of UK sales in apparel and accessories now being made online. Find out …
The world changes in the blink of an eye. In the past, newspaper ads were the main source for home buyers to find a home but now buyers have online listings and apps that let them search by location and neighborhoods. Read the top line findings to gain knowledge about real estate in a digital …
The last decade has seen an explosion in delivering and managing healthcare. Many innovations have been made possible due to the breakthrough in the field of software sciences and other technologies. Find out more about the state of digital marketing in healthcare in 2017: Websites were the top digital marketing method used at the hospitals’ …
Above half of social media users (54%) in the US follow politicians which equate to around a third of the entire US online population. In most countries, online news and television news are the most frequently accessed, while readership of printed newspapers has declined significantly. The biggest change occurred nowadays is the growth of news …
Marketing at many product companies is divided into brand & trade. “Brand Marketing” is all about telling the story of the product and building awareness & demand. “Trade marketing” focuses on sealing the deal with shoppers depending on many ways. Get a better understanding of how marketers are adapting trade tactics & budgeting in an …
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