A recent study showed that 87% of all consumer spending in the US still occurs offline, but digital plays an important role in consumers’ offline purchase decisions. 39% of digital consumers visited a brand’s website, while 36% read customer reviews, and 33% attempted to price match the product online, with 32% finding the brand on …
The Center for the Digital Future at USC Annenberg has launched the 16th annual study to explore actions and opinions related to the use – or non-use – of online technology in the United States, as well as to chronicle the emergence of changes as they occur. The new “Surveying the Digital Future” study includes …
Consumers around the whole world, not in the US only, are still most motivated by one key holiday shopping fundamental: A good deal. Based on this principle, BDO has conducted a survey on a sample of over 1000 American shoppers to investigate their purchasing behavior planned for the upcoming holiday season. Key Takeaways of the …
This year, more than 30% of US consumers have already begun planning their holiday shopping, and nearly 40% will have completed the majority of their shopping before Thanksgiving. In the same context, the entire retail industry has been gearing up for the biggest, and most wonderful, time of the year “the holiday season”. OpenX has taken …
In July 2018, MetaPack has conducted its annual report ‘the 2018 State of eCommerce Delivery’ on over 3500 consumers in Canada, France, Germany, the Netherlands, Spain, the UK, and the US to provide deep insights into what consumers want when it comes to delivery and examines how the delivery choices shoppers encounter influence the online …
A recent study launched by Deloitte demonstrates that US shoppers are expected to spend $1,536 per household during the holiday season 2018. Gifts and gift cards will likely account for one third (34%) of holiday budgets. Read more and explore how US consumers shop online for the holiday season 2018: Preferred Channels and Formats for …
According to the Visa Retail Spending Monitor (RSM), holiday spending is expected to grow from 4% to 4.5% year-over-year and e-commerce should drive growth this holiday season as shoppers increasingly move toward online channels for their gifts, particularly mobile devices. E-commerce spending is also expected to grow by 17% in 2018. Content of “The 2018 Holiday …
It’s easy to be alarmed by how social media is affecting all of us but a new Pew research study called “Teens’ Social Media Habits and Experiences” shows that alarmist concerns that the US teens are handling shows concern that these sites lead to drama and social pressure. The impact of social media on teens …
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