Audience reach and frequency are at the heart of media trading and evaluation. Advertisers need to know who is exposed to their campaign messages across media touchpoints to make informed decisions about where to invest. Data shows that the amount of time spent online and using mobile devices is rising, so advertisers surely need to …
Mothers are an incredibly powerful demographic group in the United States and China. Women drive the majority of purchase decisions across a wide range of verticals, including travel, housing, healthcare, food, and automotive. Despite this far-reaching influence, many marketers miss the mark when targeting moms. Why? Sometimes it’s because marketers have an inaccurate understanding of …
The Center for the Digital Future at USC Annenberg has launched the 16th annual study to explore actions and opinions related to the use – or non-use – of online technology in the United States, as well as to chronicle the emergence of changes as they occur. The new “Surveying the Digital Future” study includes …
Since a year ago, major industry developments have taken place, adding to the story of the trends a new perspective. Gen Z, mobile payments, and social sports top these trends. GlobalWebIndex’s report offers an exclusive look at the consumer, market and industry insights affect on brand and customer experiences. Also, the report offers insights into …
It’s easy to be alarmed by how social media is affecting all of us but a new Pew research study called “Teens’ Social Media Habits and Experiences” shows that alarmist concerns that the US teens are handling shows concern that these sites lead to drama and social pressure. The impact of social media on teens …
In 2018, US consumers indicate their average holiday spend will increase from US$1,226 to US$1,536 per consumer. 78% of them plan to spend more or the same amount as they did last year. In the other side, retailers do great efforts this year to influence shoppers’ venue choice and purchase decisions with the right offerings …
Both retailers and brands are feeling the effects of macroeconomic changes, the growth of e-commerce, and the growing synergy between shopping and technology. It worth to be mentioned that moms are the most coveted consumers in the US market. They’re the decision makers when it comes to almost anything that’s purchased for the family or home. …
There is a significant group of media users who are ‘very effective’ at using digital technologies to advance their business or for their personal use. They’re called ‘Digital Leaders’. In 2018, GlobalWebIndex conducted a study to dig deeper into the unique demographics and characteristics of business leaders worldwide to guide marketers in the right direction. …
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