Digital Marketing Researches & Reports

Digital Lives of Business Leaders, 2018 | GlobalWebIndex

Consumer Behavior | Global

There is a significant group of media users who are ‘very effective’ at using digital technologies to advance their business or for their personal use. They’re called ‘Digital Leaders’. In 2018, GlobalWebIndex conducted a study to dig deeper into the unique demographics and characteristics of business leaders worldwide to guide marketers in the right direction.

The report discovered their digital motivations and behaviors, how they use and engage with social media and how they research and discover brands.

The Key Insights Into Digital Lives of Business Leaders, 2018:

  • Business leaders are more likely to be male, older, and more highly educated.
  • North American and European business leaders are overall less digitally engaged than others.
  • Business leaders are far more likely to use VPNs and ad blockers.
  • Chinese business leaders are the most connected, eager to seek out new technologies across the board.
  • YouTube, Facebook, Instagram, and Twitter are the most used social media platforms among business leaders.
Time Spent Online By Business Leaders By Region - GlobalWebIndex

Time Spent Online By Business Leaders – 2018 Data

The Content of “Digital Lives of Business Leaders, 2018” Report:

  • Introduction
  • Key Insights
  • Business Leaders as People
  • Business Leaders as Digital Consumers
  • Business Leaders on Social Media
  • Commerce & Media
  • Notes on Methodology

Number of Pages:

  • 27 Pages


  • Free


The report draws insights from GlobalWebIndex’s Q3 2017, Q4 2017, Q1 2018, and Q2 2018 wave of research across 40 markets, with a global sample of 340,015 respondents.

Data in this report is based on a sample of 12,653 respondents from 40 countries, including nearly 3,300 in the United States, 10,015 in China, 900 in the UK, and 1,000 in India.

Business leaders are defined in terms of job role from top leadership – CEOs, managing directors, and the C-suite, down to directors and senior managers.


Market Research & Data Technology

GlobalWebIndex is a leading market research company headquartered in London that provides digital consumer insights across 44 countries to the world's largest brands, marketing agencies and media organizations. Maintaining a global panel of more than 22 million connected consumers which leverage to create 25,000 data points to profile internet users around the world. Providing a combination of survey and analytics data. Since launching in 2009, GlobalWebIndex has become one of the UK’s fastest-growing data technology companies.


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