Digital Marketing Researches & Reports

The World Internet Project International Report 7th Edition 2016 | Center for the Digital Future

Social Media Insights | Global

The Internet has transformed communication, entertainment, information-gathering, and education across the globe. However, the scope of change varies widely from country to country – it represents the most important technological development of the millennial generation, the online technology affects the lives of those who use the internet, and how the views & behavior of users differ from those of people who are not online:

Via 30 countries, compiling the responses of internet users and non-users age 18 and older, you can determine the landmark insights for the digital state:

  • 90% of the US population now using the internet, this accounts for about 8.5% of the total amount of internet users in the world.
  • There is a noticeable gap between the most highly connected states, Washington (80.0%), New Hampshire (79.8%), and Minnesota (79%).
  • About 86% of internet users in the United States check email daily or several times a day.
  • United States internet users are more likely to be concerned about corporations violating their privacy online than about governments violating their online privacy.
  • A majority of users in all countries visit social networking sites at least weekly: Russia (76%), Turkish Cyprus (73%), the United States (67%), and Greek Cyprus (66%).
  • More than 40% of users look for product information online at least weekly: Taiwan (58%), Russia (55%), and the United States (52%).
  • Nearly all countries surveyed report that 12% or less of the internet users purchase online at least weekly. Only the United States reports a higher figure (25%).
The World Internet Project International Report 7th Edition 2016 -Center For The Digital Future

A Graph Shows The Internet Users Who Visit Social Media Platforms.

Center for the Digital Future

The Center for the Digital Future at USC Annenberg is a forum for the discussion and improvement of policy alternatives addressing the leading issues in both media and communication. The Center conducts and facilitates research, seminars, courses, working groups, and conferences designed to have a significant impact on policy at the local, national, and international levels. The center also provides a base for visiting scholars who are engaged in efforts to examine and shape communication policy.
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