Content is highly important to marketers when they are looking forward to communicating and engaging with their target audience. There are some forms of content such as pictures, written content, and videos.
Video marketing is beneficial and effective for the consumer, not only that but it also provides marketers a shareable, attractive, and versatile medium to reach their audiences.
Keep on reading to know the latest video marketing trends and video marketing stats for 2020…
In light of that, here is a video marketing stats overview before getting into further details:
The video marketing stats were gathered by surveying 656 respondents in December 2019, the sample includes marketing professionals and online consumers. One of the asked questions was how many businesses use video as a marketing tool, and how do they use it?
Talking about the importance of video, and how marketers should take that into consideration, in light of that, marketers were asked about how do they plan to use videos in 2020.
The chart below shows that as expected YouTube continues to be the primary social media channel for video marketing with a percentage of 88%, Facebook comes in second place with a percentage of 76%, finally, followed by LinkedIn with a percentage of 66%.
On the other hand, marketers said they will use 360 Degree Video with 15%, VR with 12%, and Snapchat video with only 9%.
Data in this report is based on a survey of 656 unique respondents who were surveyed in December 2019. The sample included both marketing professionals and online consumers. Each of these groups was separated with a preliminary question, ensuring that respondents were only asked to answer the questions relevant to them.
Note: The Wyzowl’s trends data is based on 6 years of asking these questions.