Digital Marketing Statistics & Metrics

67% of Americans Will Search for Gifts Online This Upcoming Holiday Season, 2017 | Fluent

E-Commerce & Retail | USA

Also, all the months of the year are filled with peak shopping days and peak return days, But the busiest season of the year is the ” Christmas”, It’s critical also to polish the retailer focus with trusted numbers to reach the peak and best results.

A survey conducted by “Fluent” shows that 67% of American’s holiday shoppers indicated that they will do research gifts online this upcoming holiday season versus 47% who prefers to do so but in-store.

In terms of the main sources of getting information about holiday sales; online & TV Ads came at the top of the list with rates of 51% and 50% respectively.

It worth to be mentioned that, younger consumers who aged 18-34 years – spend more time on social media; so they’re more likely to notice Ads on these platforms than older shoppers.

67% of Americans Holiday Shoppers will Search Gifts Online, 2017 | Fluent

Graphs Show Where Will Americans Shoppers Search for Products this Holiday Season, 2017 – Fluent.

Fluent, Inc

Fluent (NASDAQ:FLNT) is the trusted acquisition partner for both established and growing brands. Leveraging their proprietary first-party data asset, Fluent creates marketing programs that deliver better digital advertising experiences for consumers and measurable results for advertisers. Fluent was founded in 2010, the company is headquartered in New York City.


Subscribe for our newsletter!