Marketing is considered as nothing if it’s not bagged with digital tactics, marketing tactics are the strategic actions that direct the promotion of a product or service to influence specific marketing goals. The tactics section of the digital marketing plans will describe how marketers will implement strategies, and defines the channels and tools that they are going to use. It should define what they want to achieve by using each tactic and how these tactics will lead to the main objectives, and how they are going to measure the performance.
Take a glance at the most implemented marketing tactic by B2B marketers, 2019:
- Email marketing is ranked as the most used marketing tactic by surveyed B2B marketers with a rate of 78%.
- Search engine optimization, social media management & social media advertising are ranked as the second most used marketing tactics by B2B marketers with a rate of 75%.
- Blogging & content marketing comes at next as a most used marketing tactic by b2b marketers with a rate of 66%.
- Tradeshows & events also listed as one of the most implemented marketing tactics by B2B marketers at a rate of 65%.
A Graph Shows The Most Implemented Marketing Tactic by B2B Marketers in 2019.