Nurture is the same as the behaviorally based emails, while lead nurturing is a series of emails that get sent based on the behavior of the lead. A lead nurturing campaign is where marketers are using the data gathered from the user’s behavior to deliver timed and targeted information that will help guide the prospect through the buying process. Before marketers can launch a successful nurture marketing campaign, they must define their audience. The objective is to know their targeted audience well enough to create nurture campaigns that feel personal to them by speaking to their specific concerns.
Take a glance at the content marketing methods of nurturing audiences by North American B2B marketers 2019:
- Email campaigns are ranked as the most used content marketing audience nurturing method by surveyed B2B marketers with a rate of 87%.
- Educational content is ranked as the second content marketing audience nurturing method with a rate of 77%.
- Clear calls to action for next steps come at next as a content marketing method of nurturing audience at a rate of 62%.
- In-person events also listed as a content marketing audience nurturing method by surveyed B2B marketers with a rate of 61%.
A Graph Shows Content Marketing Methods That B2B Marketers Are Using to Develop Their Audience, 2019.