Digital Marketing Statistics & Metrics

The Biggest Challenges That Faces Brands When It Comes to Influencer Marketing, 2019

Digital Marketing | Global

Influencer marketing is mostly used in attempts to impact a customer. New concepts and objectives are raising such as awareness, loyalty, and generating engagement. The concept of word-of-mouth communication that minimizes this noise has received significant attention in the digital ocean and communication through social media has become a cultural phenomenon. As electronic word-of-mouth increases, influencer marketing becomes one of the most effective and promising marketing techniques.
Influencer marketing is the type of marketing that started rising in the past few years and seems it will keep doing so in the upcoming years. It focuses on individuals who have some kind of influence in the group of people you’re targeting, rather than on the whole market, and orients marketing around them. It can be in all different forms and types.

Take a glance at the biggest challenges of influencer marketing from the brands’ point of view, 2019:

  • Measuring ROI is ranked as the biggest challenge of influencer marketing by surveyed brands with a rate of 57%.
  • Fake followers are ranked as the second biggest challenge of influencer marketing by surveyed brands with a rate of 21%.
  • The authenticity of influencer content comes at next as a challenge of influencer marketing by surveyed brands with a rate of 13%.
  • General campaign management also listed as a challenge of influencer marketing by surveyed brands with a rate of 6%.
Biggest Challenges in influencer marketing 2019

A Graph Shows Brands Biggest Challenges of Implementing Influencer Marketing, 2019.


About ZINE; the influencer marketing Agency:

ZINE is the premier influencer marketing platform that uses advanced analytics to connect brands with influencers. Its transparent and data-driven approach to influencer marketing enables marketers and PRs to produce maximum ROI, while its cutting edge technology eliminates the manual labor of campaigns, yet preserves your personal influencer relationships.ZINE also creates free tools for influencers to showcase their personal brand, analyze their following and promote their services to digital marketers, agencies and PRs.The ZINE Media Kit is the first fully digital and continuously updated media kit in the market and allows influencers to quickly and effectively introduce themselves to potential partners.

Split Reef Scope of Services:

Tailored solutions for brands:

  • Source
    • Contact 200k+ global influencers
    • Audience demographics across all social channels
    • Reach insights - actual Instagram reach and impressions
    • Integrated automatic payments
  • Manage
    • My influencers
    • Proposals
    • Campaign manager
    • Content approval
  • Analyze
    • Live campaign reporting
    • Post-performance analysis
    • Influencer success evaluation
    • Pdf report
  • Training & Support
    • Looking for niche influencers?
    • Need help with your campaign brief?
    • Not sure how to budget your campaign?

Tailored solutions for influencers

  • Authenticated media kits with Instagram insights :
    • Supports Instagram insights and stories
    • Private link to share with brands
    • Your media kit will be visible to brands on a zine
    • 100% free!
  • Understand your audience
    • Follower growth across channels
    • Engagement analysis
    • Audience engagement
    • Track media kit views
  • The most valuable inbox yet
    • Get the product, paid & event collaborations
    • Speak directly to brands and build relationships
    • Integrates with your email
    • Mobile optimized for easy communication on the go
  • The zine brand catalog
    • Browse brand profiles and campaigns
    • Apply to collaborate with a single click
    • Discover new brands

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