Countries With Most Instagram Users and Penetrations 2018

Digital Marketing Statistics & Metrics

The US Owns the Largest Number of Instagram Active Users, 2018 | We Are Social & Hootsuite

Social Media Insights | Global

The United States is ranked as the top country in terms of the number of Instagram active users with a total of 110 million, while Brazil comes at the second place with 57 million active Instagram users then Indonesia comes next with 53 million.

On the other hand, Brunei Darussalam, the country with only 210 thousand of active users on Instagram, is ranked in the first place of the highest Instagram penetration rate of 49%, followed by Sweden in the second place of penetration rates with 47% with 4.7 million active users.

In-spite that the United States is ranked as the largest country with active users on Instagram it has the lowest penetration rate of 34%, compared to the third highest penetration rate country Aruba with a rate of 46% and 4.7 million active users.

In 2019, Instagram active users reached more than 894.9 million, with 50.3% of them are females, while 49.7% are males.

Instagram Top Countries - Infographic for Instagram Users by Country

A Graph Shows the Top Countries With the Largest Number of  Instagram Active Users and Penetration.

We Are Social

We Are Social. They are a global agency. They deliver world-class creative ideas with forward-thinking brands. We Are Social belief in people, not platforms and the power of social insight to drive business value. They call this social thinking. With an international team of over 700 and offices in New York, Madrid, London, Paris, Milan, Munich, Berlin, Dubai, Singapore, Hong Kong, Shanghai, Beijing and Sydney their mission is to put social thinking at the center of marketing. We Are Social work with clients including Adidas, Netflix, Google, HSBC, Renault and Audi on global, regional and local projects.
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