We like to keep you updated all the time with the latest updates about social media benchmarks, let’s go through this Instagram benchmark in 2019 to 2023.
Instagram Posts VS. Engagement Rate Across Industries in 2019:
A Figure Shows Instagram Posts VS. Engagement, 2019.
A Graph Shows The Average Posts Per Day on Instagram Across Industries—2019 Data
According to the chart, this is the Instagram engagement rate per post (by follower), and the median across all industries is 0.67%.
And the following chart shows Instagram activity:
As shown, the median across all industries is 4.55 posts per week. The median posting frequency across all industries increased about 25% this year on Instagram.
And the following graph shows Instagram posts VS. engagement across all industries.
The most common post on Instagram is an image post. When posting images, it’s important to share a variety of photos. The variety will show that the brand is diverse and engaging followers in different ways. It’s also important to remember that Instagram users are looking for genuine posts from brands, not blatant advertisements.
It is obvious that Instagram engagement rates decreased this year unlike last year as shown in the chart below.
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Comparing the Instagram engagement rate 2020 to last year’s engagement rate we can see that:
Related Post: The Average Facebook Engagement Rate Across Industries Benchmarks 2020 Vs. 2019
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This might sound a little bit shocking but Instagram engagement rates fell by about 30% this year, however, the good side is, that Instagram engagement rates are still way higher than Twitter or Facebook.
Clearly, Higher Ed was the clear engagement winner on Instagram even though it is below-median posting frequency, suggesting more isn’t always better on Instagram (even though second-place Sports Teams might beg to differ).
It is worth saying that the average Instagram engagement rate in 2022 is 4.7%, but it is always better to stay higher than average.
We can’t stop here, can we? continue reading if you’d like to know the Instagram engagement rate benchmark across industries in 2023, ALL IN DETAILS!
Rival IQ has released its 2020 Social Media Benchmarks Report includes everything you need to know to benchmark your social media success on Instagram, Facebook, and Twitter against your competitors across these.
Focusing on Instagram, it’s clear that Instagram isn’t just for personal use only anymore. It’s now a global platform that allows brands to humanize their content, recruit new talent, showcase products, and inspire their audience.
It is important to consider the Instagram engagement rate while working on Instagram marketing strategy nowadays.
Let’s dive into details and take a look at Instagram engagement in 2020 versus 2019…
Related Tool: Fanpage Karma: The Best Tool for Social Media Analytics and Monitoring.
This figure shows the Instagram Engagement Rate of 2023 and general social media rates
In Conclusion, young ages of 13-17 and older ages of 55 to 65+ make up only 6% of users, so they are the smaller age group of users, and most users of Instagram are 18 to 34.
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