Digital Marketing Statistics & Metrics

Instagram Usage Among Emiratis Reached 60% in 2016 | Kantar TNS

Social Media Marketing | UAE

Instagram’s average usage in UAE is about 60% in 2016 compared to 54% in 2015 and compared also to the worldwide average usage which reached 42% in 2016. Snapchat also achieved 54% of UAEs’ internet usage in the same year.

Instagram Usage Among Emiratis reached 60% in 2016_Kantar

Figure Shows The UAE and the Global Usage of Instagram and Snapchat, 2016.

Kantar TNS

Kantar TNS is one of the world’s largest research agencies with experts in over 90 countries. With expertise in innovation, brand and communication, shopper activation and customer experience, helping clients to identify, optimize and activate the moments that matter to drive growth for their business. And a part of Kantar, one of the world’s leading data, insight, and consultancy companies.

    Subscribe for our newsletter!