Naturally, objectives and challenges for B2B digital marketers dovetail each other closely. Delivering quality leads is digital marketers’ primary objective while generating traffic and leads is the most commonly reported challenge among marketing professionals, one of the biggest hurdles for a B2B organization is that the audience is typically restricted to a very small pool.
Since the reach is already limited, identifying and creating targeted communications for this niche segment becomes even more essential. Paid advertising across diverse channels can provide your customers with multiple touchpoints to become aware of your brand and make an inquiry. Because of the limited audience in B2B markets, customer acquisition costs tend to be much higher than in B2C markets.