Digital Marketing Statistics & Metrics

The Biggest B2B Digital Marketing Challenges, 2019

Digital Marketing | USA

Naturally, objectives and challenges for B2B digital marketers dovetail each other closely. Delivering quality leads is digital marketers’ primary objective while generating traffic and leads is the most commonly reported challenge among marketing professionals, one of the biggest hurdles for a B2B organization is that the audience is typically restricted to a very small pool.

Since the reach is already limited, identifying and creating targeted communications for this niche segment becomes even more essential. Paid advertising across diverse channels can provide your customers with multiple touchpoints to become aware of your brand and make an inquiry. Because of the limited audience in B2B markets, customer acquisition costs tend to be much higher than in B2C markets.

Take a glance at the biggest B2B digital marketing challenges, 2019:

  • Generating leads is ranked as the top digital marketing challenge that faces marketers with a rate of 26.16%.
  • Measuring & providing ROI is ranked as the second top challenge by surveyed digital marketers with a rate of 23.18%.
  • Delivering quality leads come next as a B2B digital marketers challenge with a rate of 22.19%.
  • Producing quality content also listed as a digital marketing challenge that faces B2B surveyed digital marketers with a rate of 13.25%.
Biggest B2B Digital Marketing Challenges 2019

A Graph Shows The Biggest B2B Digital Marketing Challenges, 2019.


Wpromote is The Challenger Agency and they specialize in digital marketing and customer acquisition. It loves to help brands challenge the 800 lb gorillas of their industry and grow their market share through digital efforts. It also helps larger organizations “think and act like challengers” to stay ahead of the competition. When working with Wpromote you quickly notice that it Make Mondays Suck Less! It has made it its mission to revolutionize Mondays for clients, partners, and employees alike. Its team of 300+ digital marketers breathe in marketing and exhale ROI.


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