Digital Marketing Statistics & Metrics

The Most Effective Social Media Platform For B2B Marketers, 2019

Digital Marketing | Global

B2B companies need to use social networking platforms to understand their potential customers. This can help them target the right people at right time. Each social media platform is very different and serves different purposes. Social media networks provide professionals with an opportunity to connect with other professionals in their industry to learn, engage, share knowledge and grow together.

Take a glance at the most effective social media channel used by B2B business in 2019:

  • LinkedIn is the most effective social media channel used by B2B marketers with a rate of 74%.
  • Facebook is ranked as the second effective used social media channel at a rate of 51%.
  • Twitter comes at next as a used social media channel by B2B marketers with a rate of 35%.
  • Instagram also listed as an effective social media channel at a rate of 29%.
Effective B2B Social Media Channels 2019

A Graph Shows The Most Effective B2B Social Media Channels, 2019.

Chief Marketer

Global online content portal Chief Marketer arms aspiring CMOs with the tools, insights, data and training they need to master the “next frontier of marketing”—an age of marketing much less dependent on advertising and much more focused on the rest of the branding toolkit. Chief Marketer serves marketing professionals at consumer and business-to-business brands, as well as their agencies, with rich, detailed information on measurable marketing strategies, tactics and techniques. Today’s marketers require not only creative ideas, but the tools and methods to integrate cross channels & measure results quickly. Chief Marketer expresses the new imperatives in marketing to connect multiple disciplines in the service of selling, sustaining and growing important brands.


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