The majority of Indian marketers surveyed reported that social media marketing is better in achieving brand awareness with a rate of 73% and driving engagement with a rate of 67%. Increasing traffic (58%) and generating leads (51%) ranked next of benefits that social media marketing practices achieved.
Amazon shoppers don’t adhere to traditional retail shopping days. 66.6% of them said they didn’t make any purchases on Amazon during Black Friday and 13.6% use Amazon as a window shopping.
86% of online shoppers in China are planning to use computer devices to make an online purchase in the future compared to 81% in the US. 89% of Chinese also are more likely to purchase a product or service with their mobile device in the future than US shoppers (78%).
Globally, there is an increasing number of new mobile subscriptions were added in Q1 2017 and estimated with 107 million, reaching a total of 7.6 billion. APAC region – excluding China & India – grabs the highest rate of mobile subscriptions totaled 1,510 billion, followed by China (1,345B), India (1,170 billion) and Africa (985 million). …
“Social media updates” grabbed the highest rate (40%) of the best performing digital channels that delivered maximum customer engagement in 2016. Email/newsletter campaigns ranked the next (32%), followed by SMS campaigns (14%).
Nearly half of Amazon customers are open to trying new brands or products. And when it comes to the purchase decision, price plays the key role as 23.13% of Amazon shoppers voted for the price. Convenience of shipping ranks the second with a rate of 19.83% and then the quality of reviews (12.46%).
Facebook is the most popular social media platform in the whole Arab countries, especially among young Arabs. In 2017, 64% of Arab youth use Facebook to share interesting news articles they read, with an increased rate 12% than 2016.
Game of War, Mobile Strike, Candy Crush Saga, Clash Royale and Pokemon Go are the top 5 games among the top 100 freemium games in the United States. Role Playing Games (RPGs) such as “Game of War: Fire Age & War Dragons” hold the majority of the total number of push notifications received by all 100 games. 29% …
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