Social media usage continued to grow significantly across the Arab world, especially during the “Arab Spring” social media played a critical role in most of the popular movements in the region. coupled with major shifts in usage trends. Once used merely as a tool for social networking and entertainment, social media now infiltrates almost every aspect …
Online advertising or social media advertising are affecting shoppers decisions of purchasing. Advertising on social media has become simple to set up and yet targeting has become much easier and more detailed. Advertisers can place ads that align with their business goals, such as establishing brand awareness or driving sales. When an individual click through a …
Search engine optimization (SEO) is a continuous process and is constantly changing. When a user types the search query, the search engine will always give two types of results, namely organic results and paid results or advertisement. Organic results are the listings of websites based on the relevance of the search query with the content. …
Programmatic advertising is supporting B2B marketers in creating better campaigns that reach their target audience more effectively. Programmatic advertising is when companies automate the buying and selling process of ad inventory. The process uses artificial intelligence and real-time bidding for programmatic platforms like mobile, display, video, television and social channel access. These artificial intelligence technologies …
Every company needs a presence on social media platforms. As a business owner or marketer, you most likely understand this concept even people are always looking for ways to connect and network with each other, in this age of digitization, people have found ways to be socially active on the internet, which is possible with …
Marketers who work in the B2B industry are facing a lot of competitions. The best way to outpace this competition is by staying on top of the latest trends and the most used marketing solutions that proved their effectiveness. Finding new ways that foster relationships through social media & email marketing are currently hot topics in the B2B marketing …
B2C content marketers are focusing on the audience more than their brands. You will find out that the created content is designed to attract and retain an audience more than broadcasting information about brand products or services. Social media has become a major content sharing platform as individuals are more likely to engage with content and share …
The Internet has penetrated into daily life and has become an essential medium of communication both for individuals and for businesses. This has helped companies to communicate with their customers electronically and sell their products and services online. Many e-commerce surveys reflect that although companies are trying their best to satisfy their customers yet a …
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