Companies are in the process of understanding how artificial intelligence adoption will affect their industry. It can be intimidating and even discomforting to consider the consequences of using machines to make decisions. Marketing industry should be comfortable with this potential shift. Making decisions based on data isn’t a new concept. It’s long been at the …
The online marketplaces are websites or apps that facilitates shopping from many different sources. The operator of these marketplaces does not own any inventory, their business is to present other people’s inventory to a user and facilitate a transaction. Online marketplaces allow selling goods without setting up online stores. Selling through online marketplaces provides a flexible …
Online platforms are being increasingly seen as a way of enhancing the customer relationship. Electronic retailers must analyze and understand the motivations of consumers when buying online. Finnish consumers appreciate and value their time, consumers prefer to make their purchases online so they can spend their time on more important things. Now Finnish consumers are …
Online influencer marketing is when a business collaborates with an influential person on social media to promote their products, service, campaigns or even to increase their brand awareness. These people are known as “social media influencers,” have dedicated and engaged followings. Influencers can feature your brand’s products or services in their posts. However, it needs …
Artificial intelligence can consume and process large amounts of data painlessly at an accelerated level, its vast speed brings efficiency and productivity to almost all of the industries that use it, and as it continues to develop and become even more efficient. The abilities of computing capabilities have grown considerably, algorithms have become more refined, …
Artificial intelligence can support companies in managing risks, make better decisions, improving the document classification and automating customer operations. AI technology has a long history which is actively and constantly changing and growing. It focuses on intelligent agents, which contains devices that perceives the environment and based on which takes actions in order to maximize …
Online merchants care about the new customers that they bring in. The strategies used to gain new customers are numerous, each depending on the product, company culture, and personalities in play at a specific merchant. There are, however, some clear rules and best practices that can be employed to help optimize customer acquisition for all …
Lead nurturing is one of the most important marketing strategies because it helps in converting the inbound traffic into real sales. Basically, lead nurturing is supposed to guide potential customers through the sales process while developing strong relationships at the same time. Implementing and maintaining great relationships are the keys of buyers. Lead nurturing supports marketers to be present on the channels …
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