Digital Marketing Statistics & Metrics

COVID-19 has changed a lot of things around us and worldwide, of course, businesses have been affected as well. COVID-19 has impacted the B2B exhibitions industry in the USA. According to The Center for Exhibition Industry Research (CEIR): “The persistence of COVID-19 and the uncertainty of whether events can take place in their scheduled destinations …

The COVID-19 pandemic has affected everyone around the globe, including public relations (PR) professionals trained to respond to crises. However as more people started to turn to social media for news articles for information and looking for distractions, COVID-19 has brought Americans online like never before. Without further ado, let’s explore more about the PR …

Sales reps are important to the companies and wholesales, as they are the ones who can promote and market the merchandise for them. Moreover, Sales are becoming a more powerful, important voice within companies. 73% percent of sales professionals say the attention paid to sales has increased over the past five years. Read on to …

Sales are becoming a more powerful, strategic voice within companies. Seventy-three percent of sales professionals say the attention paid to sales has increased over the past five years. It is reported that high-performing sales teams are 2.8x more likely than underperformers to say their sales organizations have become much more focused on personalizing customer interactions …

Every marketer out there fights to get the best results on Facebook, Twitter, and Instagram. However, typically, social media marketers succeed on one platform more than the others. However, it can be said that many experts might be missing one key insight to boost their engagement even further. Also, the majority of social media experts …

Email is known to be the most measurable and effective channel as long as it is set up properly. Many people might think that creating high performing emails is easy but it is not, it takes resources and time. 53% of brands take almost 2 weeks or more just to produce an email. It is expected, …

It is remarkable that mobile shopping apps are the go-to when it comes to online shopping. Mobile shopping apps continue to encounter significant growth rates. According to eMarketer, global mobile commerce sales have skyrocketed nearly 3x in just four years, from under $1 trillion four years ago in 2016 to nearly $3 trillion in 2020. Also, …

Facebook video marketing appears steadily on the rise, constantly increasing since 2014, and making up for over 15% of all Facebook content in 2020. Vertical Facebook videos outperform landscape and square videos in engagement. In light of that, this post shows you the insights about Facebook videos in 2020 due to its high importance because brands …