The affluent consumers are a small yet powerful wealthy group, to successfully market to affluent consumers, brands and marketers, regardless of which categories or industries they are in they need to focus on providing value, omnichannel ease and a high-end experience as well as innovating to embrace the healthy living trend of this powerful group …
Millennials’ buying power looks set to surpass that of all generations before them, and retailers will need to work hard to meet their demands, they’re influencing trends and redefining buying habits. Millennials use mobile for everything from social media and chat, to online research and purchasing. This behavior makes it essential for brands and retailers …
Nobody likes online advertising, but they exist because people understand that they are necessary. Millions of websites, including some of the largest internet companies, depend on advertising as their main source of revenue. Websites can control how many ads they will show, how intrusive or annoying the ads will be, their size, their position, and …
Millennials have a strong desire to remain informed about brands and building close relationships with them. Social media platforms have managed to bridge the gap between brands and consumers, making it easier for millennials to interact, engage & stay updated with news about their beloved brands. Staying positive on social media and connecting with customers …
Nowadays, retailers need to offer their consumers the most possible great customer service as well as ensuring a smooth transition between shopping on the Internet and in the store if they want to provide a unique shopping experience and resulting customer retention that ultimately increases their sales. The way that customers shop is changing rapidly …
Irish consumers have enthusiastically embraced online shopping and are increasingly aware. Far from reducing their consumer rights, buying items online actually increases the rights that are available to them. There are still those of consumers who prefer face-to-face sales where delivery of the item may be necessary or more convenient. But what rights can they …
Boomers buy products and services for others, not just themselves, boomers love to invest in educational products and services, especially for their grandchildren. If brands can market their products in this way, they will grab their attention. They like to be fully informed about products and services, and they want to interact with their brands …
Today’s teens are coming of age in an era when smartphone usage pervades daily life. Thus, one cannot understand teens without grasping how smartphones define the ways they get entertainment, communicate with each other. A majority of teens now have a smartphone. Many declare they could not go more than a single day without using …
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