The number of companies prioritizing digital continues to rise, correlating with the advancement of digital tools that possess greater targeting and data analysis capabilities. B2B companies understand the importance of web presence in the digital age. Meanwhile, B2B marketers are still making large investments in traditional methods, such as event marketing and print advertising. B2B marketers need both traditional and modern tactics to thrive, which shows in their mixed marketing objectives. While increasing sales and marketing leads remained the dominant priority.

Take a glance at the top sources of B2B marketers sales & marketing leads in 2019:

• Referrals are ranked as the top source of sales & marketing leads by surveyed marketers with a rate of 73%.
• Tradeshows & events are ranked as the second top used source of sales and marketing leads with a rate of 46%.
• Email marketing comes at next as a source of sales and marketing leads by surveyed B2B marketers with a rate of 33%.
• SEO is also listed as a source of generating sales and marketing leads with a rate of 28%.
• Inbound marketing is also a source of sales & marketing leads for B2B marketers with a rate of 28%.