B2B marketing techniques rely on the same basic principles as consumer marketing but are executed in a unique way. While consumers choose products based not only on price but on popularity, status, and other emotional triggers, B2B buyers make decisions on price and profit potential alone. B2B marketing is largely employed by companies that make products that consumers have no practical use.
Take a glance at the top B2B marketing spending areas in USA, 2019:
- Website development is ranked as the top B2B marketing spending area by surveyed B2B marketers at a rate of 58%.
- Digital marketing is ranked as the second top marketing spending area as surveyed B2B marketers reported at a rate of 57%.
- Tradeshows & events come at next as a top marketing spending area at a rate of 42%.
- Social media also listed as a top area of marketing spending at a rate of 18%.
A Graph Shows The Top B2B Marketing Spending Areas in 2019.