Digital Marketing Statistics & Metrics

Website Development is The Top B2B Marketing Spending Area in USA at a Rate of 58%, 2019

Digital Marketing | USA

B2B marketing techniques rely on the same basic principles as consumer marketing but are executed in a unique way. While consumers choose products based not only on price but on popularity, status, and other emotional triggers, B2B buyers make decisions on price and profit potential alone. B2B marketing is largely employed by companies that make products that consumers have no practical use.

Take a glance at the top B2B marketing spending areas in USA, 2019:

  • Website development is ranked as the top B2B marketing spending area by surveyed B2B marketers at a rate of 58%.
  • Digital marketing is ranked as the second top marketing spending area as surveyed B2B marketers reported at a rate of 57%.
  • Tradeshows & events come at next as a top marketing spending area at a rate of 42%.
  • Social media also listed as a top area of marketing spending at a rate of 18%.
Top Areas of Marketing Spending in 2019

A Graph Shows The Top B2B Marketing Spending Areas in 2019.

Sagefrog Marketing Group

Sagefrog Marketing Group is a top-ranked B2B marketing agency with specialties in healthcare, technology, industrial and business services. With offices in Doylestown, Princeton, Lehigh Valley and Philadelphia, they are dedicated to accelerating client success through B2B brand building and integrated marketing services. Sagefrog Marketing Group offers fast turnaround times on quality work, combining their strong business and industry acumen to execute brand consistency and optimization. Their proven process JumpStart™ integrates the strategy, tools and programs needed to unlock the potential of B2B companies.


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