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News Websites Are the Most Used for Digital Video Advertising in Europe With a Rate of 67%, 2018 | Iab Europe

Digital Marketing | Europe

The rise of social video allows this content to be shared easily and quickly, for example, current news stories can be shared widely across social media platforms making these attractive content pieces for advertisers.
Video advertising is a commercial that may appear before, during, and or after a variety of content including streaming video, animation, gaming and music video content in a player environment. News and sports are the most common or frequent types of content that digital video advertising is likely to appear on.

Take a glance at the most or frequent type of sites that digital video advertising appears on:

  • News websites are ranked as the first type of websites that digital video advertising appears on with a rate of 67%.
  • Sports websites are ranked as the second most used type of websites that digital Ads appear on with a rate of 54%.
  • Fashion / Style comes next with a rate of 52%.
Type of Sites That Digital Video Advertising Appears On, 2018.

             A Graph Shows The Type of Sites That Digital Video Advertising Appears On, 2018.

IAB Europe

Marketing and Advertising

Founded in 2008, IAB Europe is the leading European-level industry association for the digital Marketing and advertising ecosystems. The company's goal is to promote the development of this innovative sector and ensure its sustainability by shaping the regulatory environment, explaining the value digital advertising brings to Europe’s economy, to consumers and to the market, and developing and facilitating the uptake of harmonized business practices that take account of changing users' expectations and enable digital brand advertising to scale in Europe. Today, IAB Europe represents over 5,500 organizations.

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