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Instagram Creates New eCommerce @shop Account

May 13, 2019 |

Instagram announced that they have created a special account called @shop, which brings together posts from online merchants that sell products through the image-sharing app. This is a clear indicator that the Instagram seeks to build itself out as an e-commerce platform to supplement ad sales. Instagram says that @shop is a celebration of small …

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Facebook’s Plans for Their Cryptocurrency Project

May 10, 2019 |

Facebook’s been quite secretive about planning to utilize the digital currency exchange process, and their Blockchain division, yet leaks are bound to happen.  The reports portray these plans as one of the most significant shifts for company, and could alter the course of eCommerce on a huge scale. A couple of months ago, The New …

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Facebook Announces Automated Ads & More Benefiting Small Businesses

May 8, 2019 |

Facebook announced their new plan to help small businesses meet their Facebook and Instagram advertising goals. They recognize that small businesses can lack time and resources to advertise on social media, hence presenting them with new tools and features that would make ads easier and less costly for them. Facebook Automated Ads Last week, Facebook …

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Google Introduces New Display & Video 360 Features to Protect Your Ads in 2019

May 3, 2019 |

Google say they support efforts to increase transparency in the digital advertising ecosystem and claim to be committed to making it easier for marketers to monitor their digital campaigns and protect their brand. Accordingly, Google’s introducing new ways for Display & Video 360 to help you avoid buying unauthorized web and app ad inventory, and …

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Facebook F8 2019: The Most Important Updates

May 2, 2019 |

Facebook is holding its annual F8 conference this week. This conference hosts announcements on the updates, new features, and future projects that Facebook is working on. In this article, we’ll look at the features and updates announced for Facebook’s social platforms, and what effect these changes have from a Marketer’s POV. Facebook F8: About Messenger …

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Twitter Partners With Various News & Entertainment Organizations

May 1, 2019 |

Twitter has made video the focus of its revenue growth strategy. As more than half of its ad revenue comes from video. Hence, it’s only reasonable for Twitter to work on expanding the video content on the platform. Accordingly, Twitter announced multiple video content partnerships with a variety of news and entertainment outlets during its …

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Microsoft Reports Rise in LinkedIn Engagement

April 28, 2019 |

On April 24, 2019, Microsoft Corp. announced the results for the quarter that ended March 31, 2019. The report finds Microsoft increasing its overall revenue by 14% to $30.6 billion.  Microsoft does still include notes on how LinkedIn’s doing within its quarterly updates which comes in handy for digital marketers. As such, the report shows LinkedIn …

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Facebook Testing New Instagram dashboard on Studio Creator App

April 27, 2019 |

As a part of Facebook’s efforts to enhance content creators experience, It’s testing a new Instagram Creator Studio dashboard. This dashboard would be an addition to the existing Facebook Creator Studio app. Facebook launched the app last year. As shown in the below screenshot -provided by Matt Navarra-, the Instagram dashboard can be accessed through …

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