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Facebook Updates its Approach to Hate Speech to Combat ‘The Worst of the Worst’ Cases

December 3, 2020 |

Washington post mentioned that Facebook has shared an internal overview of is “WoW Project”, which will put increased focus on removing hateful comments directed at Black people, Muslims, people of more than once race, the LGBTQ community, and Jews. Facebook is reportedly looking to overhaul its approach to hate speech, to better detect and address …

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Twitter: Frequency Capping Available for All Ad Campaign Types

December 3, 2020 |

We can see that Twitter has added a new control option for marketers by making frequency capping available for all campaign types worldwide. Twitter’s Frequency Capping: In light of twitter’s frequency capping, Twitter explains: “Marketers know one key component of campaign success is effective audience reach. That’s why we are introducing frequency caps for ads …

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Facebook Partners with Better Business Bureau in Order to Help Online Shoppers Avoid Scams

November 25, 2020 |

As we can see Facebook is shifting further into eCommerce, and that will make s see it dealing with ore issues relating to misleading ads, payment disputes along 4scammers. Getting ahead of the latter, and as we also head into the holiday shopping season, Facebook has announced a new partnership with the Better Business Bureau …

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Facebook Shares Video Best Uses to Boost Content Performance

November 25, 2020 |

Holidays are ahead and you need to make video content part of your holiday marketing mix. Video is the best performing content type across all social media platforms, besides it helps to boost engagement, sales, and awareness in your end of year push. Therefore, Facebook has this week provided three new tips that are definitely …

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Google and Instagram Provide Insight into Thanksgiving Food Trends

November 24, 2020 |

It is your lucky day if you are looking for a Thanksgiving-related conversation started ahead of your family meet-up. Google and Instagram this week are posting search insights about some of the most popular foods for the holiday, based on user activity in recent months. Google and Instagram Insights About Thanksgiving: First off, Google has …

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Instagram Launches Updated UI for Standalone Threads App

November 19, 2020 |

In case you don’t know, Threads is a messaging app for your Instagram inner circle – Threads provides a collection of fast, easy options for sending a text, photo, and video updates to a chosen group of friends, which are defined by your Instagram ‘close friends’ list. Instagram has announced a new update for its …

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YouTube Will Start Running Ads Into Non-Monetized Content, Updates Rules Around Facial Recognition

November 18, 2020 |

This update can actually be an annoyance source for YouTube creators. This week, YouTube has announced an update to its Terms of Service which, most notably, includes a new provision that will enable YouTube to insert ads into content that’s not part of the YouTube Partner Program. YouTube Monetization Program in 2020: This means, if …

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WhatsApp Adds Shopping Button to Streamline eCommerce Within Chats

November 12, 2020 |

WhatsApp has taken another miniature step towards maximizing its eCommerce potential with the addition of a new shopping button in business chats to streamline purchases besides transactions. WhatsApp Shopping Button in 2020: In light of WhatsApp Shopping Button, Whatsapp explains “Now you can easily discover something you’d like to buy from your favorite business by …

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