Digital Marketing News

LinkedIn’s guides are finally released. LinkedIn has successfully published three new guides, they are designed to provide certain guidance on how brands can maximize their marketing efforts on the platform. LinkedIn explains: “The ‘Read Me’ series by LinkedIn is a trilogy of essential guides that will equip you with insights into our platform, its features, …

TikTok has been working on some details for several months, TikTok’s new licensing deal with Sony Music Entertainment which was announced today will enable creators to include a wide range of popular songs in their TikTok clips. TikTok’s New Licensing Deal With Sony Music in 2020 In light of TikTok’s new licensing deal with Sony …

In light of the #BlackLivesMatter movement lighting the current challenges of racial inequality in the US, and research showing that Black-owned businesses have been closing at twice the rate of other SMBs during the COVID-19 pandemic. Moreover, TikTok has this week announced a new set of initiatives in order to play its part in supporting …

As more people look forward to work amid the COVID-19 pandemic, LinkedIn has seen increased usage, as the parent company Microsoft reporting that the professional social network saw ‘record levels of engagement’ – up 31% – in the most recent quarter. There are findings that are listed in Microsoft’s FY21 Q1 report, the company published …

Twitter has launched a new helpful update for the Tweet Composer element of Ads Manager, which makes it easier to see what your Prompted Tweet will look like before you launch your campaign. In the above screenshot, you can see when you go to create a new Tweet for your ad within Ads Manager, you …

After several months of testing, Facebook looks forward to making its simplified News Feed sorting options available to more and more users, with three separate swipeable feed presentation options available through your main feed. In the above screenshot, which posted by user @TomBarragry – and shared by Matt Navarra-, users who can access Facebook’s news …

As usual, Instagram looks forward to adding more tools to help the user and brands. Hence, Instagram is looking to add another level of protection for brands and users and this is by enabling businesses to set minimum age requirements for branded content. Check the screenshot below for further information about Instagram’s new branded content …

Halloween is the perfect reason to ditch the quarantine and get dressed up. Google has published the latest editions of its annual “Frighgeist” Halloween trends, which provides insights into the most popular costumes, based on Google Search activity, for the event. Google Frightgeist’s Mini-site: As for the Halloween costume trends mini-site “Google Frightgeist”, it provides …