Digital Marketing News

On Thursday, Snapchat introduced Dynamic Ads, which will allow campaigns to automatically bring hundreds of thousands of products to Snapchat users, based on their interests and in real-time.  Starting now, advertisers can pick from an array of templates that will be exposed to users during an open beta test period. Campaigns will launch in about …

LinkedIn is launching LinkedIn Events. The feature will be available to all members of the platform over the next few days, starting with English-speaking markets. The feature aims to help grow active, professional communities by building authentic, face-to-face relationships. Face to face meetings are a very necessary part of professional networking, as “in-person interactions” help …

Facebook has released several new tools to assist businesses with their holiday season marketing efforts. According to a Facebook-commissioned study, nearly half of US shoppers start shopping for the holidays in November or earlier. So the time is now to reach shoppers on social media. Here’s a rundown of the new features Facebook is launching …

Twitter issued an apology on Tuesday for using phone numbers provided by users for security features in targeted advertising, claiming the incident was a mistake. Twitter at times encouraged users to provide their phone numbers, which were then added into its targeted advertising tool called Tailored Audiences. The tool enables advertisers to upload their customer …

Pinterest Academy, a new e-learning platform was launched on Tuesday by the world’s catalog of ideas to help new businesses on the platform get started. Via the new academy, businesses will be able to discover the benefits of all ad products Pinterest has to offer, take advantage of the platform’s advanced targeting among several other …

In a class-action lawsuit for incorrectly calculating average viewing time for video ads on its platform, Facebook has agreed to pay advertisers $40 million for the inflated video metrics it incorrectly provided. Advertisers sued Facebook in 2016 over user metrics that supposedly measured the average length of time consumers spent viewing posted video ads. The …

Twitter is frequently bringing new features for its users in order to improve the overall user experience. The company is really working hard to compete with other similar platforms. Twitter rolled out a revamped version of its desktop version back in July this year. Then the company announced two major changes in August. Twitter updated …

On Thursday, Instagram launched their new messaging app ‘Threads’. The app is meant to simplify communication with close friends. Moreover, the app offers users an easy way to share statuses to let close friends know what they’re up to. “For your smaller circle of friends, we saw the need to stay more connected throughout the …