Digital Marketing News

On Tuesday, Facebook announced their cryptocurrency duo projects coming in 2020: Libra, a cryptocurrency that will be governed by the Libra Association, an “independent” consortium of 28 “founding members”. And Calibra, a Facebook subsidiary that will offer a digital wallet app for storing and sending Libra. The cryptocurrency, called Libra, will be a secure blockchain-based …

Pinterest has rebranded its third-party partner program Marketing Partners into Pinterest Partners to facilitate a greater number of shopping experiences on its platform. When the program first launched in 2015, Pinterest had only just introduced its first ad products. But businesses on Pinterest today need solutions that go beyond advertising, said Michael Akkerman, the global …

On June 6, Google announced its plans to acquire Looker, a unified data and analytics platform, for $2.6 billion in an all-cash transaction. Looker is a unified data platform that integrates data into the daily workflow of users and enables organizations to extract value from the data. After the deal is over later this year, …

Amazon announced on Friday, 31st of May, that it will buy Sizmek’s ad server business and dynamic content optimization (DCO) solution. This deal follows a two-month sales review since Sizmek declared bankruptcy back in March, 2019. Following its bankruptcy, Sizmek’s liquidated assets are recognized for how beneficial they can be. The platform’s scale and server …

This week, Twitter announced “Go live with guests”. This feature will enable users to add audio-only guests into their streams. Consequently, adding new vibes to live streaming, and as Twitter promises “It’s more fun than talking to yourself”. The new option will see users joining live streams – if the streamer permits them to -, …

As a show of LinkedIn’s relentless work towards enhancing its ads platform, LinkedIn Acquires Drawbridge. Drawbridge is a data analytics company, through which LinkedIn looks to utilize Drawbridge’s advanced personalization AI, and further refine LinkedIn’s targeting capacity. LinkedIn Acquires Drawbridge, What Does it Stand to Gain? As LinkedIn Acquires Drawbridge, it looks for various benefits. …

Facebook, the social network of choice for billions of people, is giving businesses tips on how to make the best out of their Facebook Ads services. Effective advertising reaches potential customers and informs them of your products or services. Ideally, advertising should capture the prospective customers attentions attention and entice them to use your product. …

News has been going around Facebook new Cryptocurrency for some time now. Yet, several sources have reported new details regarding the project, most noticeably calling it “GlobalCoin”. As reported by the BBC: Facebook wants to create a digital currency that provides affordable and secure ways of making payments, regardless of whether users have a bank …