Digital Marketing News

Facebook is testing a new ad feature, which would display content from multiple brands within a single ad unit. It means that the Facebook new format is built on combining dynamic ad campaigns from two different advertisers in a side-by-side version of Facebook’s Collections ads. As confirmed by Digiday, this previous visual is flagged by Cameron Mills, who works in growth at …

Earlier this year, Snapchat released “The Snapchat Footprints series”, that provides insights on where Snapchatters go, and the places they care about the most, as a desire to support advertisers, businesses, and campaign creators with valuable information that enables them to understand consumer mentality. Then, as a part of this series, Snapchat launched The Footprints Retail Insights Series, during …

Earlier this month, the Financial Times reported on its official Twitter’s account that the Facebook company has hired the former leader of the UK’s former third largest political party — Nick Clegg of the middle ground Liberal Democrats — to head up global policy and communications. A few days later, Facebook officially announced that Nick Clegg is joining Facebook as VP of …

Pinterest now has new features, which can attract retailers, advertisers, and businesses to sell their products and services on the Pinterest platform. Aiming to increase its value, a few days ago, Pinterest announced on its official blog that they are launching two new tools on their platform, including “Product Pins” that provides hundreds of millions …

I t is clear that Political ads on Facebook Occupy a large part of the Facebook company’s attention and concentration, especially in the recent period, as a result of the Cambridge Analytica data scandal. Accordingly, Facebook pledged to provide the maximum transparency in such a quality ad to prevent using the Facebook platform in the manipulation of …

Facebook is working hard to maintain its Facebook ads value among other social media competitors, in addition to enhancing advertisers’ experience of its advertising services worldwide. In serving this goal, Facebook is now leading a strong campaign against low-quality ads, which include clickbait or directing to unexpected content, create bad experiences for users on its platforms. Facebook’s new campaign is …

It is clear that recently, Facebook put in several efforts to help small and local businesses increase organic reach, in addition to introducing their products and services to their targeted customers in an effective and easy way. Accordingly, Facebook launched several educational programs, made many partnerships with scientific organizations, and rolled out features and tools …

Competition for the acquisition of advertisers among the social networking platforms is not an easy task at all, but it needs to provide a fertile environment that entices the advertiser to launch his campaigns on a specific platform and not others. There is no doubt that the acquisition of the largest number of diverse audiences …