A recent study conducted by CMI revealed that approximately 90% of successful B2B content marketers identify as being very committed to content marketing, compared to only 27% of their less-successful peers. That’s put us towards the fact that the line between marketing and content marketing has blurred over the past few years. Content marketing has …
Although content marketing used to just be a way to set marketers apart from their competitors, it has now become a necessity for any modern brand. It’s the heart of the most successful digital marketing campaigns. Now we can say that “Content Is the Marketing King”. A recent study launched by Content Marketing Institute revealed …
Content Marketing Institute participated with MarketingProfs to produced its ninth annual content marketing survey in participation with MarketingProfs. This report surveyed about over 770 B2B marketers in North America to investigate how content marketers reach those audiences, where they’re investing to do it, and what they’re most concerned about. Key Findings of the B2B Content Marketing 2019: 70% of …
Using content marketing in organizations is booming year over year, with 91% of organizations already use content marketing to market products, services, or support to prospects or existing customers. However, only 12% of those organizations believed they were extremely or very successful in their content marketing efforts. What about you? Do you find content marketing effective? This …
B2B marketers invest valuable time in searching for the most effective technology to be used in managing their content marketing efforts, if B2B marketers find themselves constantly requiring more advertising budget to increase their traffic levels, instead of relying on organic growth, it probably means something is lacking within their content marketing strategy. Take a …
91% of B2B marketers in North America reported that their organizations already use content marketing. 53% of them have a small (or one-person) marketing/content marketing team serves the entire organization, while 47% outsource content creation activities (e.g., writing, design and video production). Read the points below and keep an eagle eye on the state of B2B content …
More than half of B2B buyers ensured that now they rely more on content to research their buying decisions than they did a year ago. They also depend increasingly on LinkedIn & Twitter feeds to get recommendations from their peers and see the types of content that people in similar roles and with similar challenges …
For an in-depth on the trends, channels, B2B Marketers tactics, and tools are prioritizing to drive pipeline performance in 2017 and beyond, read the below insights: The number of respondents who indicated their demand budget would decline increased from 8% last year to 13% this year. More than two-thirds of respondents indicated their demand Budgets …