Tag: Content Marketing Strategies

Editorial planning calendars are used to define and control the process of creating content, from idea through writing and publication. An editorial calendar is a calendar that marketers use it to organize and categorize the content they plan to publish. This indicator shows the most time-consuming tasks for content strategists, ”Creating a content plan” is ranked as the first time-consuming task for …

Content marketing is a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience with the objective of driving profitable customer action. The majority of UK marketers reported that 91% of their organizations are using social media posts to achieve their content marketing goals, while case studies are ranked as the second content type that …

Marketers with a documented content marketing strategy are more likely to succeed, a documented content marketing strategy will help marketers to work smarter, more efficiently and more effectively. 58% of surveyed B2B marketers reported that they have a documented strategy for content marketing and social media, while 55% of marketers indicated that they have a documented …

Content marketing is a form of marketing focused on creating, publishing and distributing content for a targeted audience online. Content marketing efforts are a conversation building a platform to share content is important, but its ultimate purpose is to enable meaningful interaction with the audience. 45% of surveyed marketers indicated that their organizations have the tools to manage the content marketing efforts but …

Building a subscriber base is a key content marketing goal. That’s why content marketing in Australia is increasing in a very fast-paced way, with 85% of Australian content marketers have become more focused on building an audience, compared with only 69% last year. Find out more insights into the state of content marketing in 2017 …

More than three out of five (62%) of B2C organizations in North America outsource at least one of the content marketing activities listed in the below chart. Most of them (49%) outsource content creation (e.g., writers, designers, video production), and 26% outsource content promotion or distribution. Only 17% outsource content marketing measurement and 10% outsource content …

86% of B2C marketers in North America indicated that their organizations already use content marketing. 55% of them have a small (or one-person) marketing/content marketing team serves the entire organization, while 49% outsource content creation activities (e.g., writing, design and video production). Read more about the state of B2C content marketing in North America in …

One of the greatest challenges for marketers is to produce high-quality content to fuel both their social media and demand generation channels. But volume is not the answer. The solution lies in not producing more content but producing more relevant content. This is a summary of what should you follow to create your first Big …