Indicators
Social Media Publishing/Analytics is The Most Used Technology That Assists Enterprise Marketers in Managing Their Content Marketing Efforts at a Rate of 83%
Content marketing is the main part of any business that pushes all the forms of their inbound techniques such as email, social, paid and organic search. Having a clear and defined content marketing strategies will not only support marketers to create content but to audit and set objectives that improve their content distribution and provides help in evaluating and measuring ROMI. …
Researches
Enterprise Content Marketing 2019: Benchmarks, Budgets, and Trends – North America | CMI
Content Marketing Institute collaborates with MarketingProfs to release the ninth annual report on enterprise content marketing in North America. The report explains how for-profit enterprise marketers—those working in organizations with 1,000-plus employees use and invest in content marketing. A Quick Glance at Content Marketing in North America Enterprises – 2019: 68% of respondents indicated that their organization …
Indicators
Sponsored Content on Social Media is The Most Used Type of Paid Content Methods by Surveyed North American B2B Marketers at a Rate of 70%, 2019
Paid distribution involves hiring platforms to promote content across a variety of well-known websites, marketers can have paid distribution on both social media as well as on standard participating websites. The value of paid distribution lies in its ability to help marketers to find the right audience for their content. Content distribution is the act of promoting content to online audiences in multiple …
Guides
Competitive Research & Market Analysis: Q&A Guide for Marketing Practitioners | SEMrush
The primary milestone for any marketing manager kicking off a new project should be understanding the competition to find out “Who is doing what? and How are they doing it?” as well as “Can it be done better?”. Competitor analysis helps marketers to get deep insights into the best strategies that are working for their …
Indicators
Content Marketing Methods That B2B Marketers Are Using to Nurture Their Audience, 2019
Nurture is the same as the behaviorally based emails, while lead nurturing is a series of emails that get sent based on the behavior of the lead. A lead nurturing campaign is where marketers are using the data gathered from the user’s behavior to deliver timed and targeted information that will help guide the prospect through the buying process. Before …
Indicators
Indian Digital Marketers Content Marketing Usage Benefits, 2019
Creating a useful content that provides value for the targeted audience, can work to engage these leads and help build awareness for brands. Brand awareness is one of the most important benefits of content marketing. Content marketing helps to improve conversions because it allows marketers to connect with and educate their leads and customers. Not only are working to …
Articles
Content Marketing, Branded Content & Sponsored Content: What’s the Difference?
In today’s digital world, people are inundated with a myriad of ads and messages. As a result, businesses are struggling to get their content noticed by consumers. In 2018, up to 61% of people have a general disliking of website ads, and for video ads, it is even worse. But put yourself in your consumers’ shoes …
Indicators
Extending The Content Reach is The Main Benefit of Using A Strategic Content Management With a Rate of 57%, 2018
A content management strategy is a structured plan to create, publish, and govern the organization’s content and data. Those strategies are critical to organizational survival, as it underpins effective information management, which is vital to surviving and thriving in the digital age we’re living. This digital content strategy is much like any business plan, it is a goal-orientated process that assists …