News
Google Launches A New Portal Supporting Small Businesses
Google has launched a new website on June 27, marking International Small Business Day. A web portal designed to make it easier for entrepreneurs to find business tools and services. It’s part of Grow with Google, the initiative Google launched in October 2017 to help people develop the skills they need to find work or …
Indicators
Google Analytics Is the Most Used Solution for Tracking, Analyzing, Reporting & Determining ROI in USA, 2019 | Moz
Return on investment is one of the most important metrics for determining the success of a campaign or program. Excellent ROI means that for every dollar that business put it in order to invest in marketing, the business gets more than a dollar back. By focusing on ROI, it can support companies to move away from …
Guides
Competitive Research & Market Analysis: Q&A Guide for Marketing Practitioners | SEMrush
The primary milestone for any marketing manager kicking off a new project should be understanding the competition to find out “Who is doing what? and How are they doing it?” as well as “Can it be done better?”. Competitor analysis helps marketers to get deep insights into the best strategies that are working for their …
Guides
How to Write an Online Digital Marketing Plan for Your Small Business | Webyogi
In order to write any digital marketing plan, there is a clear simple framework called the “SOSTAC planning model” that you would use. This simply means breaking your plan down into 6 elements: S – Stands for “Situation Analysis” and where you are now. O – Stands for “Objectives” you want to achieve. S – …
Indicators
Google Analytics Was the Main Tool Used to Measure ROI in Digital Health Care Sector in USA, 2016 | HIMSS
Google Analytics still the core tool used to measure the ROI – return on investments- in the digital health care sector although there was a decrease than 2015. It grabbed a rate of 77%, a -9% decreasing rate comparing to the previous year. While the HootSuite ranked at the next with a rate of 41%, …
Researches
Digital India 2017: Marketing Trends and Forecast | Octane
An incredible number of internet users in India totaled 300 million users in 2016 and another 200 million Indians set to join by 2017. This enormous number of internet users in India besides the evolution of digital technology provides a fertile environment for marketers. Definitely, there are challenges faced India marketers in strategizing and executing …
Guides
Semantic SEO Strategy: How to Do SEO in 2017 | WebCEO
With so many hot SEO trends and Google updates, it’s hard to figure out where to start from and what SEO and other digital marketing tools can help to chime in with those trends. This guide includes a list of recommendations and SEO trends listed, besides over 14 free SEO tools which you will need …