Tag: Holiday Season

The growth of online social networks around the world has created a new place of interaction and communication among people. Individuals can share their knowledge, opinions, and experiences with one other due to the online social networks provided features and may have an impact on people’s behavior in terms of communication and purchasing. Take a …

Today‘s connected and device wielding consumers continue to value the ease and convenience of online shopping, digital buyers are planning to make online purchases via desktops/laptops, but mobile users will likely be driving digital growth overall, while desktop/laptop is the most preferred device for holiday shopping, mobile has seen the largest increase over the last …

US consumers indicated that they’ll spend 55% of their holiday budget online, up from 53% last year. That affected the online holiday shopping season in the US – which is during November and December – achieving a predicted revenue breaks $107.4 billion in 2017, with 13.8% more than online holiday spending in 2016. Find out …

The holiday shopping season is in full swing. Every shopper is available this season. Retailers who win who are offering consumers frictionless, personalized experiences at all moments of the shopping journey, not just peak shopping days. Read the Think With Google’s Holiday Readiness Guide, focuses on the Canadian market, and be one of the winner …

Between the summer and the holidays, consumer trends and technological innovations are rapidly transforming the world of holiday shopping. To remain competitive, retailers need a game plan that addresses all aspects of the customer path to purchase. To understand which touch points mattered to holiday shoppers during the 2016 holiday experience and what they expect …

Christmas Day, Mother’s Day, Valentine’s Day, Halloween, Black Friday, Cyber Monday, etc. all of these are days provide marketers with golden opportunities to increase their sales. To cut through the noise during the hustle and bustle of the holiday season, marketers need to slow down and take some precautions before shopping online. Read the below …

Halloween is an optimal time to capture the attention of consumers. Besides, it is one of the huge marketing seasons. In fact, it is one of the few times each year when nearly any brand can be as silly, scary, or strange as they like to be. More than 179 million Americans (72%) are planning to partake …

More than half of 2016 Christmas holiday shoppers (55%) cited that they started their researching for the potential gifts in October & September or earlier, compared to 46% begun their researching journey in November (36%) & December (32%) -27% at the first 2 weeks of December while only 5% at the last 2 weeks-. 33% …