Tag: Mobile Marketing

Despite the emergence of new communication channels, email remains the king. The industry is saturated with marketing clutter, but email still drives the highest ROI out of all marketing strategies. Whatever the case, promotional emails are one of the most direct and effective ways to get the word out and drive targeted traffic to your product …

43% of US smartphone owners use only four to six apps on an average day, although the average person has 55 apps installed on their person’s device, and 72% of smartphone owners deleted an app because they rarely used it. So marketers need to track and monitor users in-app behavior, then take action, based on …

Today, mobile traffic exceeds desktop traffic for many of the internet’s top brands, like Google, Facebook & LinkedIn. Many clients struggle with online conversion due to they can’t see the mobile shopper’s complete purchases at the same rate as desktop shoppers do; there are many reasons for this. Below are 10 ways that will allow marketers …

Most of the companies are planning to increase their budgets for some of the digital marketing channels or disciplines in 2017. The highest rate of companies (62%) planning to increase their coming budget on mobile marketing, because they know it is likely to yield tangible results. Personalization, email marketing, and social media marketing almost have …

Businesses are constantly looking for new ways to get the most out of their advertising spend and publishers. In the age of digital marketing, terms like attribution, mobile marketing, and ROI reign supreme. List of 10 Things Marketers Need to Know About the Performance Marketing Industry: Attribution is key. Mobile marketing is the now and …

Even the most skilled digital marketers occasionally have campaigns that don’t yield the desired results. To ensure your next campaign doesn’t meet with failure, here we explore the 5 most common digital marketing mistakes people make and how to fix those mistakes. The 5 Most Common Digital Marketing Mistakes and How to Fix Them Not …

Retailers nowadays strive to strike the right balance between meeting customer requirements, while also keeping an eye on consumer technology trends which will help them shape the future. A survey based on a sample of 500 retail respondents in EMEA was conducted to recognize how the retail sector is transforming itself in the digital era. …

Marketing Industry professionals have intensified their interest in marketing measurement, in order to better evaluate their efforts and optimize their decision-making process and coordinate various channels and technologies in unison to achieve their goals, While the majority of marketers currently rely on first- or last-click models. The below rates via respondents performance of over 1,300 …