Tag: Mobile

Today’s consumers around the globe are living in an “always-on” world due to mobile devices and mobile internet access. This study examines how consumers access, perceive, use, react to mobile advertising among global smartphone owners and mobile internet users: 63% of smartphone owners globally use their mobile device every 30 minutes at least, third of …

For the second year in a row, Ofcom has launched its report on how telecoms providers are performing. It shows the quality of service offered by the UK’s main broadband, mobile economy and landline providers to their customers in 2017. The report’s information has been collected through Ofcom’s research and complaints data, and directly from …

There is an enormous growth in the digital video interest along with social spend. That makes marketers depend on digital video along with social platforms in advertising, however, there are some challenges agencies may face. Most of the agencies are focusing on their digital spend on mobile, digital video and paid social media: 24% of …

What is interactive content? Interactive content is anything that requires the participants’ active engagement—more than simply reading or watching the content. In return for that engagement, participants receive real-time, hyper-relevant results they really care about. Interactive content is a powerful tool for generation marketers. It was one of the major priorities for marketers. Recognizes trends …

Search Engine Journal’s released its second annual survey on the global state of digital marketing to help marketers know how to work, what to spend and how to measure success via analyzing answers from more than 230 digital marketers. The report gives a closer look at how the digital marketing industry is changing and an overview of …

It’s clear that 2017 will be a monumental one for mobile commerce in North America and Europe, Mobile isn’t just a channel, it’s a way of life. Retailers and brands that grasp this concept and align their strategies and investments accordingly. Via a sample of US enterprise e-commerce customers during Q1 2017, you’ll get The …

There are three dominant formats across all devices in the European video advertising market. These formats dominate in terms of current usage, trends and ROI across the industry with little variation between advertisers, agencies, and publishers. The following points produce a glance at the European video Ads formats in 2017: There are 3 dominant formats …

A new quarter comes with new forecasts and trends for the major channels of display: Paid search, social media, display, & organic search showing some declines and increases. Take a look for the following information produced by Merkle digital marketing report to get a better understanding and a deeper insight into the previous channels of …