Indicators
64% of US Halloween Celebrants Prefer Shopping in October, 2017 | NRF
Only about a third of US Halloween celebrants shoppers (36.3%) prefer to start their Halloween shopping in September or earlier, while October attracts the vast majority of the Halloween shoppers (64%). 43.6% prefer to start their shopping journey in the first 2 weeks, besides 20.1% planned to stay to the last 2 weeks.
Indicators
One-Fifth of USA B2S Shoppers Are Undecided About Their Purchasing Channel Choice, 2017 | Deloitte
The undecided B2S shoppers – the shoppers who didn’t decide to buy their back to school purchases in-store or online – are estimated with an average of one-fifth of all survey respondents. Here are some of their main characteristics: 68% of them are more likely to purchase online retailers in case of offering a free shipping. …
Indicators
“Percent Off” Is the Best Promotion Type Among Back-to-School Shoppers in USA, 2017 | RetailMeNot
63% of back-to-school shoppers in the USA claimed that they will spend more than $100 per person on the school supplies, while 33% will spend over $250. As a result, 81% of retailers planned to offer more deals on back-to-school in 2017 than 2016. So, it’s very critical and important to know that “percent off” is the …
Indicators
27% of Back to School Shoppers in US Use Social Media to Assist Them in Their Shopping, 2017 | Deloitte
Social media sites are good assistants for more than a quarter of back-to-school shoppers in the US. 27% planned to use social media sites to aid them in their back to school (BTS/B2S) shopping. Three-quarters of them assumed they use social media sites mainly to view ads or promotions. Receiving coupons ranked the second of social …
Indicators
Inconvenient Return Policy Affected on the Previous Christmas Purchasing, 2017 | NRF
The vast majority of Christmas holiday shoppers (75%) checked the return policies before making any purchase during the past holiday season, and many shoppers retracted out of holiday purchases because of an inconvenient return policy. Lack of free return shipping (57%) and store credit only offered instead of a full refund (55%), inability to return items …
Indicators
High-quality of Products Is the Top Factor to Promote a Brand Among Gen Zers Globally, Q2 2017 | GlobalWebIndex
High-quality of products is the top factor effects on Gen Zers to become brand advocates (51%). Rewards (like discount and gift) are the followed factors by a rate of 42%. But it worth to know that 37% of Gen Zers will engage in advocacy out of a simple love for the brand, while 32% will …
Indicators
47% of US Back to School Shopping Start Before 3 to 4 Weeks of the School in 2017 | NRF
The vast majority of US back to school – B2S – shoppers (95%) prefer to start their school shopping early before the school begins. 47% of those shoppers start before 3 to 4 weeks of the school, while 27% starts before 2 months in 2017. Only 2% of B2S shoppers in the US prefer to start …
Indicators
Free Delivery Is the Most Encouraging Factor to Online Shopping for 64% of Gen Z, Q2 2017 | GlobalWebIndex
For Gen Z who lives near to the internet, free delivery has the biggest influence on them to purchase online for 64%. Quick & easy checkout process, other consumers reviews, discounts and easy returns policy are the followed forced factors by a rate of 40%, 38%, 36% & 35% respectively.