Indicators
43% of US Online Shoppers Searched for Online Coupons in 2016 | Criteo
Searching for online coupons (43%) and comparing prices via mobiles (41%) are the most shoppers’ activities in the United States in 2016. 39% of respondents cited that they’ve made a purchase due to a discount and another 39% have used a retailer’s app during the past 6 months before the survey.
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Apparel Is the Most Common Category Shopped on Phones in US, Oct 2016 | Think With Google
When US smartphone users were asked about their shopping categories which have made done via phones 30 days before the survey, a rate of 70% went to apparel to be the most common category in 2016. Electronics ranked the next with a rate of 51%, followed by skincare & cosmetics (30%), and then groceries (28%).
Indicators
94% of Egyptian Women Are Responsible for Their Household Shopping, 2016 | Ipsos
On average, 8 in 10 of women in MENA are responsible for carrying out shopping for their household as she is the person who understands her family’s needs. Egypt & KSA grabbed the highest rates (94% for Egypt & 93% for KSA). Kuwait ranked the 3rd with a rate of 91%, followed by UAE (89%) …
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Video Games & Books Are the Most Common Products US Teens Buy Online, 2016 | Think With Google
Nearly 2 in 3 US teens make purchases online and more than half of them are making purchases on their phones. In terms of product categories US teens prefer to buy online, video games (38%), books (36%) and apparel (33%) ranked at the top of most common products they buy online.
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Quality or Brand Names Are More Important for Middle East Women While Buying, 2016 | Ipsos
In general, 55% of women in MENA are focusing on quality and brand name, while 45% are focusing on price or offers & promotions. Higher purchasing power in the Gulf countries sometimes lead women to focus more on the quality of product or service and the brand name more than anything else. So, in Gulf, 66% of Saudi women focus …
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89% of Chinese Are More Likely to Buy a Product/Service via Mobile in the Future, 2016 | iab
86% of online shoppers in China are planning to use computer devices to make an online purchase in the future compared to 81% in the US. 89% of Chinese also are more likely to purchase a product or service with their mobile device in the future than US shoppers (78%).
Indicators
Chinese Shoppers Are More Likely to Leave Comments or Reviews After a Purchase, 2016 | iab
Chinese shoppers exceed Americans in interacting online as 90% of online shoppers in China have left a comment or review online after making a purchase, compared to 69% in the US. Most of these reviews for both of shoppers are written on an online shopping site/app that carries many products and brands.
Indicators
1 in 3 In-Store Purchases in Us & China Are Made After Browsing Online First, 2016 | iab
16% of Americans and 13% of Chinese “browse first in-store” before making any in-store purchases, while 42% of Americans and 46% of Chinese “browse first online” before making any online purchases. On the other hand, 1 in 3 in-store purchases are made after browsing online first.