70% of Chinese online shoppers have made a digital purchase process at least weekly; 24% of them have made so daily. When these proportions compared with the US digital shopping frequency, the US lagged behind China as the rate of online purchase totaled 43% (28% weekly & 15% daily).
Online marketplaces become more convenient, devices become more accessible, storing and streaming content on one device becomes more reliable. That affects consumer’s behavior in using media. Read the following information to understand the state of digital media consuming across 2 media segments (eBooks & Games): eBooks 58% of UK eBook readers read mystery, thriller and …
Criteo analyzed over than 8 M transactions from 143 retail advertisers based in Indonesia, Malaysia, and Singapore across desktop, smartphones, and tablets. Mobile sales include sales on mobile websites and apps. The baseline used for pre-Ramadan comparisons period was April 2016. Cross-device insights were built by analyzing purchases on week 2 of Ramadan and looking …
In the past, getting a mobile phone is one of the most important life events for Gen Z, but today’s teens got their first phone when they are around 12 years. The below is an overview helping marketers better understand the digital behaviors of Gen Z (13- to 17-year-olds), and how they compare to older …
93% of shoppers in the US go online via PC or laptop, while 70% do so via mobile. But when it comes to mobile commerce, 75% of US shoppers buy using PC or laptop and only 34% purchase using a mobile device in past 12 months. China exceeds the US in mobile internet usage and …
There are several overall types of discounts and offers increased buying times. residents in UAE and KSA interact effectively with offerings & discounts such as free additional units (e.g. buy 1 get 1) & price discounts. Cashback voucher ranks next as one of the top 3 preferred offers forms.
Ramadan has become a season of increased consumerism and attention to shopping. Marketers need to understand how to effectively market during this precious month in order to take advantage of many of the opportunities it contains and to avoid Ramadan marketing mistakes that could be costly. To gain insights into the purchasing habits of consumers in …
Via 2,551 online survey respondents in the MENA region in February-March 2017, you can find that 33% of males tend to spend more than females during the holy month of Ramadan, while 21% only tend to spend as his usual, and 7% think that they will decrease their spends & spend less money. On the other …