Tag: SEO

Pay-per-click advertising should be an important part of your digital strategy, regardless of how big or small your business is, what industry you work in, or what you sell. Today’s marketing landscape has so much competition. Thus, relying on SEO alone is no longer an option. But Why Pay Per Click (PPC) Advertising? PPC allows …

Search engines drive a huge amount of traffic, especially on Google. The growth of mobile device usage has surpassed that of the desktop from previous years. According to a study conducted by Hitwise, nearly 6 out of 10 of all online searches are now carried out on a mobile device, with some sectors (food & …

Do you know what RankBrain exactly is? And how can you optimize for it? Featured Snippets are stealing a lot of clicks from the first spot. But do you know that 11.3% of all search results now have a Featured Snippet? So, how do you get your content to appear in the Featured Snippet in …

SEO has risen steadily in recent decades and has been largely a ‘south to north’ phenomenon, as well as being essential in securing high rankings for websites and profits for businesses. Exactly how essential, you ask? That’s thanks to over 70,000 of Google searches that are made every second which equals about 6 billion Google …

How can you optimize your online presence to make your voice heard in this noisy marketplace? This is the question that disturbs almost all marketers. Optimization starts with ensuring you are up to date on on-page SEO basics to provide peak performance for your site and visibility for your target audience. SEO has changed a …

Marketing moves at the speed of light and it’s no secret that inbound marketing and marketing automation have evolved over the years, but the driving principle remains the same. These days, content marketing is one of the best ways to raise brand awareness among a targeted audience. Also, content marketing campaigns can bring you online …

SEO is more vital than ever before. The new Search Engine Journal’s guide covers advanced techniques for SEO and gives you techniques to monitor and track the effects of improvements and changes on an on-going basis. This guide will give you tools that will help you instruct your web developer or SEO service provider to …

Search Engine Optimization (SEO) doesn’t just apply to your own e-commerce site, it’s also a vital factor in driving additional traffic to your Amazon Marketplace listings. Amazon is more willing to make updates suggested by a brand owner as opposed to a re-seller so brands have a much easier time of getting changes implemented for …