Tag: Social Media Marketing

ROAS is an abbreviation for return on ad spend, an indicator in marketing that measures how much revenue a business makes for each dollar spent on advertising. ROAS is what our case study today will be about. All in all, ROAS is pretty much the same as another indicator that’s more common to know: return …

It looks like new Facebook tools are coming for video creators. The announcement was made at this year’s International Broadcasting Convention (IBC). Facebook is providing Publishers with more video tools to use with Watch Party and Creator Studio. In addition to some enhancements to live video broadcasting. Facebook Live Publishers now can make use of …

Twitter released what they call their ‘Agency Playbook’ on September 9th, which it positions as your key resource for all the information you need to achieve the best results for everything Twitter. “You talked — we listened. Digital advertising is hard. With new targeting tools, lightning-fast trends, and constantly-changing best practices, it can be overwhelming …

A social media marketing strategy will help your brand tackle its goals with a sense of purpose. That’s why Profile Products LLC joined hands with Elevation Marketing to execute a social media strategy that was a remarkable success and a worthwhile case study. Turface Athletics and Profile Golf are Profile Products LLC brands. Profile Products …

Social media marketing is one of the most effective ways to connect with the targeted audience, businesses and brands can use these platforms to offer effective touchpoints for users at all stages of the digital sales funnel. Many social media accounts of businesses and brands lack any semblance of a strategy, which is a critical …

Needing to penetrate new markets is not an easy endeavor. It typically comes in the picture when you are marketing and selling products in a saturated and highly competitive market. Strategizing how to penetrate new markets is essential when you are looking at the product market expansion grid. Since the current market is probably challenging …

Although you may believe that setting up a page and profile for your business is enough to attract new customers on social media, being proactive on websites such as Twitter and Facebook will help you to communicate your brand to your audience and encourage new visitors to interact with your business. Find out some social …

Consumers are spending more time than ever on social media and when they’re looking for product recommendations, social is one of the most trusted channels Building a strong brand will help you attract and retain loyal customers, who will be happy to recommend you to their own networks. A solid social strategy can help you …