Tag: Social Media Marketing

Product marketing is a field in which the methods for success are free-form and the potential for success is untapped. With the number of technological innovations that have occurred over the past decade, marketing is a field that is exciting and fresh to work in. Finding strategies for growth, whilst not simple, is a fun …

Are you just getting to capitalize on social media for your business?  Or maybe the consistently routine tasks of launching ads, scheduling posts, social listening, and dealing with influencers are piling up and already getting on your nerves. Don’t stress! With this SMM Checklist by SEMrush, it’s gonna be much easier to organize your work …

This is a period of digitalization. From layman to huge business owners, all are making use of the internet and online services to solve everyday queries. Each and every decision is influenced by the internet to a certain extent. According to a study by two reliable platforms, internet users on average spend more than 6 …

Advertisers can now run ads in Facebook’s search results. The ads will appear in the first results when users search in Facebook such as searches for commercial products connected to the e-commerce, retail or auto vertical. Ads in Facebook Search Results offer a new way for marketers to reach and connect with more audiences in …

On Thursday, Snapchat introduced Dynamic Ads, which will allow campaigns to automatically bring hundreds of thousands of products to Snapchat users, based on their interests and in real-time.  Starting now, advertisers can pick from an array of templates that will be exposed to users during an open beta test period. Campaigns will launch in about …

Ad targeting is an advertisement technique where advertisements are placed in specific areas to increase visibility and “clickability” or to give tailor-made ads based on the user’s past behaviors and preferences.  Targeted ads are meant to reach certain customers based on demographics, psychographics, behavior and other second-order activities that are learned usually through data exhaust …

In a class-action lawsuit for incorrectly calculating average viewing time for video ads on its platform, Facebook has agreed to pay advertisers $40 million for the inflated video metrics it incorrectly provided. Advertisers sued Facebook in 2016 over user metrics that supposedly measured the average length of time consumers spent viewing posted video ads. The …

For many people, social media platforms are an integral part of their day to day lives. For businesses, social media is the most important arena for their marketing to land. If you want to ensure that you are earning the maximum ROI on your social media marketing campaigns, here’s what you need to do. Identify …