Tag: Social Video Marketing

The ideal length of a video is much disputed and varies for each platform and the results you’re looking to achieve. Here we look at the top platforms for sharing video and the optimum lengths to get the content message seen. Facebook is one of the largest content-sharing platforms that allow uploading videos up to …

The rise of social video allows this content to be shared easily and quickly, for example, current news stories can be shared widely across social media platforms making these attractive content pieces for advertisers. Video advertising is a commercial that may appear before, during, and or after a variety of content including streaming video, animation, …

More and more businesses are leveraging video-based advertisements on channels such as YouTube. Video-based content is easier to grasp and provides entertainment apart from product education. The 4 Research-Backed Tips to Help You Make the Most of Your Online Video Plan: Be mobile-minded: Viewers who watched an ad twice on mobile had a significant lift …

Facebook CEO Mark Zuckerberg said, “10  years ago, most of what we shared and consumed online was text. Now it’s photos, and soon most of it will be video”. Today, the “video-first” has become a reality for consumers and marketers alike. To find out how video is making an impact nowadays in the US How …

Over-the-top “OTT” is a key term in entertainment right now, because it sits at the center of the inevitable and unstoppable merger between the worlds of television and digital video. Opportunities and challenges for the global providers of the OTT video services: The majority of respondents whose companies don’t offer OTT services were likely to …

Companies want to tap the power of video to drive sales and engage customers. But video requires a major investment of time, money and expertise. Here are the 6 factors finding the right online creative collaboration tool to limit costs, accelerate video production and stick to timelines: Intuitive Feedback Being able to attach real-time feedback …

To explore the best channel for your digital marketing strategy and ad spend, you should preview what today and tomorrow hold for TV & digital video, TV’s dominance over digital, despite the rise of digital video viewing on smartphones, computers, and tablets. The growing popularity of mobile devices is leading viewers to spend more time …

Facebook revenue totaled 8.809$ million in Q4 2016, compared to 5.841$ million in Q4 2015. US and Canada continue as the leader of Facebook revenue in all quarters. Facebook revenue in the US and Canada reached 4.565$ million in Q4 2016, followed by Europe with 2.065$ million and then Asia-Pacific region with 1.349$ million.