Digital Marketing Researches & Reports

[Facebook Ads Study]: 250,162 Ads Show the Best Facebook Ad Campaign Strategies | Socialinsider

| Global

It is important to highlight those social media ads are the perfect method to boost any brand visibility on Facebook and Instagram, however, it is also a field that has evolved significantly during the past years.

Without further ado, let’s go through this Facebook Ads report and answer some questions about the effectiveness of social media ad campaigns.

Facebook Ads Study:

It is reported that ad spending is expected to show an annual growth rate of 7.6%.

However, in order to create effective campaigns, you need to understand how to use different ad creative types to your advantage and when to juggle between Facebook, Messenger, Instagram, and Audience Network.

According to this Facebook ads report, Facebook is the platform with the most ads (45.2% of ads), the highest average CPM ($5.82), and the highest CTR – a staggering 3.90% -, while the CTRs on Instagram, Audience Network, and Messenger fall under 1%.

Also, Instagram ads have the highest average CPC – $0.98.

On the other hand, video and share ads also have the highest ad spend: $157.15 video ad spend and $146.16 share ad spend.

Most Common Campaign Objectives in Facebook Ads:

So the first step in placing a social media ad is to choose your campaign objectives. However, there are quite a few options, from metric goals like reach, clicks, engagement, to broader objectives such as store visits or brand awareness.

It is reported that the primary scope of most Facebook ads is to obtain conversions (26.94% of ads). Anyhow, 24.19% of ads are aiming for post engagement, along with 22.64% are looking for link clicks.

Check the Ultimate Facebook Ads Study in 2020 | DMC

According to the chart, brand awareness, event responses, and store visits seem to be less popular objectives, as ads with one of these three aims make up only 2.03% of the total.

Facebook Has the Most Ads and The Highest CTR

Based on the Facebook ads report, when it comes to choosing a social media ad placement, most brands prefer to simply place it on Facebook (45.2% of ads) and Instagram (35.6%), however, they rarely choose to place their ads on Messenger (10.4% ads) or Audience Network (8.9%).

The following chart explains the percentage of Facebook ads on each placement;

Check the Ultimate Facebook Ads Study in 2020 | DMC

Moreover, through Ads Manager, once you’ve chosen your campaign objective, you have the option of choosing where to place your ad.

Your objective can influence your placement options, however, the typical choices are:

  • Facebook
  • Instagram
  • Messenger
  • Audience Network

Make sure to check the full Facebook ads report here.

What’s in The “Facebook Ads Study” Report: 

  • Facebook Advertising Study
  • A. Summary
  • B. Key Insights
  • C. Methodology

Number of Pages:

  • N/A

Pricing:

  • Free

Methodology:

The study was created on a data pool of 250,162 Facebook ads, published between January 2019 and August 2020, from a total of 3,887 ad accounts.

The accounts are part of a global geographical distribution: 36.09% of ads from Europe, 32.74% ads in North America, 23.35% ads in Asia, 4.79% of ads in South America, 2.62% of ads in Australia and New Zealand, and 0.41% of ads in Africa.

Socialinsider

Socialinsider is the competitive benchmarking social media analytics tool, that serves up a full view of any competitors' digital strategy for Facebook, Instagram, Twitter, and YouTube. From Social Media Managers to Enterprises, everyone can make the most of the data they get from Socialinsider. With Socialinsider, you can get Facebook Insights and Instagram Analytics for unlimited business profiles. Compare your Facebook page and Instagram account against top competitors. Socialinsider has grown with the support of their customers. Socialinsider wants to return the favor to those who help it out! Socialinsider will share 25% of the whole first-year revenue it earns for every new customer that signs up through your affiliate link. Benefits:
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  • Win pitches and maximize the revenue per client by driving engagement, improving the content strategy, and creating automated reports with ease.
  • Measure your clients’ profiles.
  • Perform competitive analysis in minutes across Facebook, Instagram, Twitter, and Youtube.
  • Benchmark your channels.
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  • Branded reports in seconds.
  • Reports delivered to your inbox.
  • Validate your social media efforts with reliable data, share the performance with your team and clients.

Services & Features:

  • Facebook Analytics.
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  • Downloadable reports (PDF, PPT).
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  • Reports in your language.
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Pricing:

  • Social Media Manager: $59 per month.
  • Small Agency: $99 per month.
  • Agency: $199 per month.
Note: All prices are subject to change without prior notice. So, please check the original link of pricing.
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