Digital Marketing Researches & Reports

Global Internet Phenomena: Latest Internet Trends in Latin America & North America, 2016 | Sandvine

Mobile Marketing | Latin America

North America and Latin America achieved noticeable progress on fixed and mobile data networks, identifying facts, fads, and future trends that will shape the Internet’s future.

Here is a highlight on the fixed access and mobile networks in both Latin America and North America for 2016:

Mobile Networks in North America

Fixed Access

  • Real-Time Entertainment (comprised of streaming video and audio) is responsible for over 71% of downstream bytes during the peak period in 2016.
  • By the end of 2020, North America is expected to be the first region to surpass the 80% of downstream traffic streaming threshold.
  • Netflix is the pioneer in peak period traffic with a downstream traffic rate reaching 35.2% in 2016.
  • YouTube ranks at the second place in both downstream (17.53%) and upstream (13.13%).
  • Amazon Video still holds only a fraction of the bandwidth share as it now accounting for 4.3% of peak downstream traffic, making it the third-ranked downstream application in the region.

Mobile Access

  • Real-Time Entertainment traffic continues to be by far the most dominant traffic category, achieving almost 40% of the downstream bytes on the network.
  • YouTube estimated for 19.8% of peak downstream traffic and over the past year saw that increase to 20.9%.
  • Facebook and HTTP Web Browsing round out the top three applications, with Facebook observing a slight year-over-year decrease in share, now accounting for 14% of traffic.

Mobile Networks in Latin America

Fixed Access

  • YouTube ranks at the top applications of peak downstream traffic (28.5%), more than doubling the second-ranked application (HTTP).
  • Netflix continues to be the clear bandwidth share leader in the paid streaming video market in Latin America.

Mobile Access

  • The amount of encrypted data on mobile networks in Latin America is slightly above levels observed in North America, as encrypted data totaled with approximately two-thirds of all traffic.
  • Real-Time Entertainment is the largest driver of downstream mobile usage, accounting for 34.8% of peak downstream traffic.
  • YouTube estimated for 26.09% of peak downstream traffic, followed by Facebook with a rate of 22.92%
  • Facebook accounted for 30.49% of peak upstream traffic, followed by WhatsApp with a rate of 15.76%.
Global Internet Phenomena Latest Internet Trends in Latin America & North America, Q3 2016 Sandvine

A Figure That Shows The Top 10 Peak Period Applications.


Founded in 2001, Sandvine helps organizations run world-class networks with Active Network Intelligence, leveraging machine learning analytics and also closed-loop automation in order to identify and adapt to network behavior in real time.Sandvine's Active Network Intelligence approach helps organizations drive new economics for their network across all lines of business.

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