The number of online shoppers is increasing rapidly year-over-year. In 2016, 79% of Americans reported that they made purchases online, with 15% do so on a weekly basis.
Read the below and find out more about online shopping and e-commerce in the US in 2016:
- Americans under 60 years old are more likely to shop online. The highest rate (90%) is for shoppers aged 18-29 years.
- 65% of all online shoppers reported that they generally prefer to buy in physical stores, while 34% indicate that they generally prefer to buy online.
- Roughly two-thirds of online shoppers (65%) were more compare prices when making an online purchase decision.
- 40% of US adults claimed that they always or almost always read customer ratings or reviews that other people have posted online when buying something for the first time, while 42% do so sometimes.
- 51% of those who read online reviews said they generally give an accurate picture of the true quality of the product.
- 39% of US adults cited that they have shared their experiences or feelings about companies or products on social media sites like Facebook or Twitter.
- 41% of Americans assumed that access to consumer reviews helps “a lot” with ensuring the safety of products and services.
- Only 24% of Americans indicated that they made no purchases using cash during a typical week.
A Graph Shows the Preference for Online Shopping Vs. In-Store in USA, 2016
Data were driven from 4.787 American online shoppers aged 18-65 and older. The margin of sampling error is plus or minus 1.94% points.