The higher the quality of the leads generated, the more likely they are to become customers, when it comes to implementing a lead generation quality strategy, marketers must consider what their most impactful tactics are versus their most critical challenges to success. When it comes to bettering the quality of leads there are many factors …
Customer relationship marketing (CRM) has experienced vast change over the years. Today, brands are grappling to harness customer data at the enterprise level and leverage it to personalize the experience across channels. They are constantly seeking to deepen the relationship by engaging with customers where they are through people-based marketing strategies. There’s no pretending that …
The portrait of trust in institutions gives brands a reason to be uneasy, commerce is increasingly digital and if consumers don’t have confidence in the accuracy of online information regarding a brand or its products, they’re less likely to purchase. Reading online reviews is prior for consumers to make purchases, both brands and consumers have …
In the Nordics, smartphones have become more widespread than laptops. Owning a smartphone is changing even how Nordic consumers interact with banks, but they have also given life to new ways of payments. This has brought Nordic countries to the rise of mobile wallets, although mobile wallets are not a new phenomenon, in the last …
In the last years, the growth of the e-commerce industry in India has been phenomenal as more shoppers have started discovering the benefits of using this platform. There is enough scope for online businesses in the future if they understand the Indian shopper’s psyche and cater to their needs. Internet is changing the way consumers …
A cryptocurrency is a digital asset designed to act as a medium of exchange that uses strong cryptography to secure financial transactions, managing the generating of additional units and verify the transfer of assets. Cryptocurrency holders are well-educated professionals in technical, information technology and financial industries the most. Cryptocurrency holders have traditionally been associated with …
Consumer behavior has been defined as the “acquisition, consumption and disposition of products, services, time and ideas by decision-making units”. It is the study of individuals or groups select, purchase, use or dispose of products, service, ideas, or experiences to satisfy needs and desires. Generation X, those born between 1964 and 1982, often get ignored …
Retailers need to provide an outstanding online shopping experience. For most Canadians, online purchasing is no longer mysterious and, for many, it is the preferred way to shop. A detailed survey conducted by Canada Post demonstrates that Canadian online shoppers’ confidence when buying online is increasing. E-Commerce offers fantastic opportunities to firms that can provide …
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